Are you aware whether your social media advertising is working or not? You’ve likely spent a lot of time planning the strategy and setting goals.
But it takes a strong person to admit their marketing isn’t working. Having said that, it’s better to admit that everything isn’t working as it should rather than to keep using ineffective, harmful and outdated strategies. As a business owner, you probably have various social media accounts to boost your brand awareness online. But does having these accounts and gaining a few “likes and shares” here and there get you the results you want?
Here are 5 signs that it’s time to take your social media advertising to the next level.
A boosted post will get your message in front of your audience ahead of your competitors.
As the organic Facebook reach continues to decline for businesses, it means that if you want your audience to see your messages, you have to pay to boost the visibility of your content.
One of the easiest ways to do this is with Facebook sponsored posts. These posts, also known as boosted posts, will have originally appeared on your Facebook business page as organic content. To get a boost in visibility you pay Facebook to promote them.
Remember that Facebook wants you to succeed in using their advertising platform. After all, if you accomplish your business goals while spending money on Facebook advertising, you’re likely to use that marketing practice in the future. Below are some suggestions that will help you create great Facebook sponsored posts.
Online advertising provides a good return on investment.
Every online business needs traffic to their website to get subscribers and sales. Most online businesses start on a shoestring budget and feel they can’t afford to use paid advertising.
Fortunately, there are now many more options to start online advertising than even just a couple of years ago. Even better, there isn’t a steep learning curve to be able to use them and get a good return on investment.
Paid ads do cost money, but they’re scalable, so when you create a successful ad, you can increase your spending to show your ads even more, for more traffic and profits.
Although everything about Facebook isn’t perfect, the truth is that with more than two billion users per month, marketing your business with Facebook advertising still works. Yes, they do make changes to their advertising guidelines without notice which a can be frustrating but if you remain diligent and watch your ad spend and results carefully, you’ll get a good return on your investment.
Marketing your business with Facebook advertising allows you to select a particular target audience, monitor the effectiveness of your ads and modify the ads to adjust to responses. To get maximum results from Facebook advertising, it just takes a few key steps.
You don’t need me to tell you that Facebook is the most popular social media site in the world, with more than two billion monthly users. You can get free traffic from the site, or pay-per-click traffic at an affordable rate compared with Google AdWords.
On January 11, 2018, the CEO of Facebook (Mark Zuckerberg) announced some changes to that would affect marketing on Facebook. They changed the algorithm or formula for showing relevant content so that posts from friends and family will be prioritized. This set many entrepreneurs who were using Facebook to promote business into a tailspin. They had been working hard to create great content and had even paid money for sponsored posts.
The move was in part a response to the issue of “fake content” and the fact that Facebook was used to influence the outcome of the US elections in 2016 in favor of Donald Trump. Facebook now wants to promote “real content” from real people, not (overseas) propaganda agencies disguised as people.
Your fans and followers want to hear more from you.
Facebook is great for keeping in touch with family, friends and your favorite interests. It’s one of the primary ways Facebook is used. But, when it comes to business, is Facebook a distraction?
It’s not uncommon to hear business owners say that they get “sucked in” to their Facebook news feed and end up socializing on Facebook instead of working.
However, rather than seeing Facebook as a distraction to your business, you can make it work for you. Here are some tips on how to stop wasting time on Facebook, so that it becomes a valuable resource rather than a place to lose time and get distracted.
What Types Of Facebook Ads Will Work Best For You?
Contrary to what many people may believe, there are several different types of Facebook ads you can use to promote your business. Since so many people use Facebook, it’s a great way to quickly and easily reach out to large volumes of people. The good news for small businesses is that you can start and run a Facebook ad campaign for as little as $5.
But, depending on what you’re trying to achieve, some ad types will be better and more effective than others. Here are the main types of Facebook ads that you should consider for your blog or business.
There’s a good chance your competitors are harnessing the incredible power of the most heavily trafficked social media site in existence. Even if your competition isn’t using Facebook for marketing, you need to put your business on Facebook.
The reason is that there are more than 2 billion active users on Facebook just waiting for you to pitch your products and services. Here are 10 tips on how to use Facebook for your business.
With over 1.7 billion active monthly members, it makes sense to use Facebook for marketing. Facebook offers a number of business-building benefits and real potential for growth and results.
A Facebook marketing strategy doesn’t have to be complicated. It can help you build awareness, create a community, motivate a purchase and launch a new product or service. Identify your purpose for using Facebook as a marketing tactic. Create goals and use these 7 simple tips below to leverage the reach and power of Facebook for marketing your business.
If you’re using social media for your business, how effective are your efforts? It should never be a guessing game when it comes to finding out what works and what doesn’t work for your business.
Keeping track of what’s going on in the social media world can actually be a reputation-saver. Your customers could be telling everybody but you about something that they don’t like about your business. It’s easier than you might think to keep track of social media for your business.
Here are 7 social media business tools that will help you to use social media to your advantage.
5 Reason’s Why Your Social Media Strategy Will Fail
The reach and influence of social media is exciting for today’s online entrepreneur. Over the past several years, social media has become an integral part of all of our lives. It’s how we connect, share, rate, meet and sometimes judge each other. It also provides us with a never ending stream of new information in the form of posts, tweets, photos and videos
Every business needs a social media strategy and if your business doesn’t have one, it needs to get one in place. But what if you get your social media strategy wrong? You can lose brand recognition, customer engagement and you will not be perceived as an authority in your niche or industry. Here are 5 reasons why your social media strategy won’t work.
Success in business is mostly about marketing and with an internet business you need to know which online marketing strategies are going to work for you, rather than stabbing in the dark and hoping that something is going to work. Your online marketing strategies can launch products or services or increase sales substantially for your business.
The best way to succeed with an online business is to know exactly what is online marketing and how it can help your business. Here are the 7 ‘samurai’ of online marketing strategies that you can use to make your online business cut through the clutter and defeat your competition.
As the internet is constantly changing, what are the online marketing trends for 2014? The traditional economy is still recovering from the longest and deepest recession since the end of the second world war, but digital technology and online business trends are areas that are showing real growth.
ComScore, a leader in measuring the digital world, reported that U.S. online spending in November and December 2013 was over $42 billion, an increase of 10% over last year. Also, considerably more purchases were from mobile devices.
If you have an online business it is highly likely that at some stage you will want or need to buy targeted website traffic. Traffic in the online business world is basically the number of people who visit your website. Without traffic, you have no online business. Some online business would like just to rely on free website traffic but all traffic has a cost whether it is in actual money or the time you have to spend in actually generating it.
When you buy web traffic, it delivers results but the traffic stops as soon as you stop paying for it. So you have to ensure that you spend your money wisely. Here are 7 factors that you need to consider when you buy targeted website traffic.
Online business opportunities have given many people the gateway to fulfilling their entrepreneurial dreams. In the traditional economy of bricks and mortar businesses, you need to make substantial investments in human and financial capital to ensure the success of a new venture. However, you can start your own online business with just one person and limited capital to succeed on a large scale in the digital economy.
Online business opportunities offer an accessible and exciting prospect for entrepreneurs of all levels of education, background and technical ability. So, what would the world be like if online business opportunities didn’t exist?
Integrating Email Marketing Software With Social Media
Effective email list building strategies allow you to build your subscriber base and cross-promote your business from different traffic sources. Email marketing is still considered by marketers around the world to be the best online marketing method, so it is vitally important for any online business owner to continually work at growing your email list of potential and actual customers.
If you combine that with the growing influence of social media, you can take advantage of both of these sources for even more traffic and audience engagement.
Here are 5 email list building tips for social media.
Social media marketing has never been more important for both offline and online business. Facebook has over 1 billion users and Twitter has over 600 million users. By using social media marketing your business has an incredible opportunity to connect with your target audience, increase your exposure, generate leads and bring in sales.
More and more people are looking for their favorite brands and products on social media and if they can find you there, chances are they will click through to your website to find out more information. Let’s take a look at some simple ways you can use social media marketing to boost your business.
If you have an online home business, don’t ignore Twitter just because it’s short on content. Twitter is big on impact. It is now in the top 10 of the most visited internet sites, with over 284 million monthly active users sending more than 500 million Tweets per day.
That means people who are in the target market for your online home business are following people who interest them. When these people send a Tweet, it instantly show up in your customer’s timeline. How you get your message out there with Twitter?
If you have an online business, you will know how important it is to build an email list. This is the list of people who have willingly supplied you with their email address so that they can receive information from you. Overtime, as they start to see that your information provides them with value, they will come to trust and respect your opinions and be more inclined to buy from you.
Many people starting their own online business online fail to realize the importance of social networking sites. Whether you love or loath social networks, you cannot ignore them. In this article we’ll look at the important role that Facebook has in your list building strategy.
Affiliate marketing traffic is all about driving customers to the sales pages of the products and services you have decided to promote. As an affiliate, when you promote other people’s products and services on the the internet and a customer buys that product or service, you earn a commission from the product owner.
All affiliates need some sort of affiliate marketing guide to enable them to get potential customers to visit the product owner’s website or their own website in the first place. In this quick affiliate marketing guide we’ll look a different ways you can generate affiliate marketing traffic to the products and services you are promoting.
All well established and savvy online business owners know just how important email list building is. If you have an online business, building your email list should be at the top of your ‘to-do’ list every single day. Without a list you are without a business. You cannot have a successful online business without an email list building strategy.
As soon as you start an online business you will hear the words, “The money is in the list”. So what is your email list? Your email list is the collection of potential and actual customers who have voluntarily given you their email address and the permission to send them emails about your products and services. If you send emails without permission, it becomes spamming. And if you get a reputation online for being a spammer, your online business will not last very long.
The importance of social media in today’s competitive business environment is unquestionable. It has become a valuable tool for marketers. When it first hit the scene a few years ago, you mostly found people chatting and connecting with people about their interests or hobbies.
But business owners soon realized their target audience were getting more and more involved and now social media marketing has become an important business strategy.
Social media marketing can be a daunting task and it can also take up a lot of valuable time. You may even be wondering if you should even bother. Here’s how to determine the importance of social media and why is is good, or perhaps not so good, for you and your business.
Copywriting Tips For Your Online Advertising Strategy
There are a handful of simple changes you can make to improve your online advertising strategy and thus boost your sales. There is a formula that professional copywriters use to motivate people to buy products and services and you can use that strategy for online marketing.
Although you probably won’t turn into a world-famous copywriter overnight, here are 5 copywriting tips you can use within your online advertising strategy to increase the response from your emails, adverts, blog posts or articles. The internet is a great place to do business but it is a competitive environment. You have to make sure that your messages stand out from the crowd.
6 Reasons Why Your Facebook Advertising Is Not Working
There are more than 800 million people using Facebook everyday and Facebook advertising offers a highly targeted way to reach your prospective customers. You can create ads that appear only to specific groups or segments of people based on the information contained within their profile or based on gender, location, or personal preferences.
But, as with any type of advertising or marketing, you have to make sure that your Facebook advertising is right from the outset or you will lose money.
Here are 6 reasons why your campaign may not as effective as possible: