How Do Facebook Sponsored Posts Work?
As the organic Facebook reach continues to decline for businesses, it means that if you want your audience to see your messages, you have to pay to boost the visibility of your content.
One of the easiest ways to do this is with Facebook sponsored posts. These posts, also known as boosted posts, will have originally appeared on your Facebook business page as organic content. To get a boost in visibility you pay Facebook to promote them.
Remember that Facebook wants you to succeed in using their advertising platform. After all, if you accomplish your business goals while spending money on Facebook advertising, you’re likely to use that marketing practice in the future. Below are some suggestions that will help you create great Facebook sponsored posts.
How To Promote A Post On Facebook
Creating Facebook sponsored posts is simple to do. Facebook provides a button beneath each post to enable you quickly and easily ‘boost’ it. However, if you’re paying for it, you don’t want something that’s just okay. You want to create something that will engage your target audience.
1. Keep Your Focus
Focus primarily on your content and audience. Create content that is relevant to your audience. After you’re confident of the content’s relevancy, then you can work on making the post look nice. When you focus on what is important first (content and audience) you create content that is relevant, interesting and provides value to those reading it.
FREE Checklist: How To Run Successful Facebook Ads
2. Provide Value
If you know who your audience is, you know what needs or problems they may be facing. You want your Facebook sponsored posts to benefit your target audience as possible, so create content that will help readers feel like they’ve received inside information. Include have emotional triggers which help them think, will encourage them to care with positive emotions, and have practical value that will encourage them to share.
3. Headline Variations
When creating your content, come up with several variations for the headline or title. You may want to wait until you’ve written the content before writing the headline, so it’s creating an emotional trigger or creates curiosity. Use a headline analyzer, which will provide suggestions on how to improve it.
4. Short Descriptions
Your Facebook text area is a teaser. The description should support the title of your article as well as entice your audience to read the complete article by clicking on over to the blog post or article. Keep the description short and be sure to include a link so people can read the entire article.
5. Use Eye-Catching Images
Facebook will pull an image from your link, so it important to have an eye-catching image associated with the article. The image may be a comic, photo, chart, or screenshot that is relevant to the article.
6. Use Quote Images
Create an image using a quote. Quote images appear to engage people more often than regular text content. Since people often have problems putting feelings, thoughts, or emotions into words, a quote image can help them solidify what they want to say. If you can find quotes that relate to your Facebook sponsored posts, it’s a great way to link to the article with the quote image.
7. Use Fun Images
Depending upon the content of your sponsored blog post, you may be able to find some fun images that will work with it. If you don’t take photographs to use with sponsored blog posts, you may be able to find one or more images from stock photo websites.
8. Be Honest
If you’re doing a review, be honest about the product or service you’re reviewing. Be kind, but if something didn’t work right or there were problems, you want to let others know what to expect. Be sure to find positives to share along with the negatives and end the post on a positive note.
9. Event Information and Images
If you’re planning an event, Facebook sponsored posts can quickly alert people to it and encourage them to attend. Provide details for the event (when, where, time, where to buy tickets, etc.) and include a graphic image that relates to the event. You could also share a video of practice, pictures of setting up for an event and a live stream while the event is happening.
10. Be Social!
Encourage a conversation among you and your readers. If something affects you and those that follow you, share information that helped you and could be helpful to others. This will help establish you as an authority for that particular topic. Answer any questions, after researching it, to ensure you provide good and accurate information.
Free Checklist: Facebook Ads Guide
Although everything about Facebook isn’t perfect, the truth is that with more than two billion users per month, Facebook advertising strategies still work. Yes, they do make changes to their Facebook advertising guidelines without notice which can be frustrating. But if you remain diligent and watch your ad spend and results carefully, you’ll get a good return on your investment. For tips and information, download my free Facebook Ads Guide PDF and make the best use of your Facebook sponsored posts and ads.