Creating video content for marketing can be scary if you’ve never done it before, but having a plan makes it easier.
Video marketing generates 66% more qualified leads and it increases brand awareness by 54%. Video on landing pages increases conversion rates by 80% and the mention of the word “video” in your email subject line increases open rates by 19%. Also, 90% of customers say videos help them make buying decisions.
Video has not only changed how businesses market and customers shop, but it has also transformed how salespeople connect with and convert prospects and how service teams serve customers.
Here are 5 actionable tips on how to use video for marketing to boost traffic and conversions.
Why Video Marketing Has Never Been Easier…(Click Here)
5 Ways To Use Video For Marketing
1. Use “How-To” Videos to Convert Prospects to Leads
A video blog post is the greatest top-of-the-funnel marketing plan to drive traffic to your website. A unique visual experience can convert prospects into leads and eventually lead to sales.
How-to videos, when done right, capture viewers with buyer intent. These videos can help you attract visitors who are looking to solve a specific problem and the video offers them a solution.
Create videos that share the benefits of a product, like recipes if you’re running a food-related business. Your videos should focus on how to solve the problem that your product solves. And, your goal should be to give value to your audience. This will help you build a meaningful connection and make them trust you.
2. Increase Conversions with Product Videos
Do you know that 64% to 85% of visitors are more likely to buy a product after watching a video? Create short, simple and specific videos that show the product’s benefits.
Adding a video to show your product is more valuable than using plain images. You can make the video yourself or you can hire a professional to do it for you. It doesn’t have to be complicated – a simple video with a model wearing your product will work fine.
3. Convert Visitors to Leads with Product Walk-Through Videos
It’s important to make your visitors feel valued when they first visit your website. Make sure your visitors experience a smooth onboarding so they stick around. Therefore, it’s essential to study the customer’s buying journey before creating a video to walk them through the product. Highlight the most common and practical benefits of the product in the video.
4. Use Video Ads to Boost Lead to Sale Conversions
Video ads are a valuable medium, and 72% of ad agencies believe online ads are more effective than TV ads.
Online video ads have a click-through rate that beats normal ads by a factor of up to three. You can promote your video ads for your product or brand through pay per click or search engine marketing.
5. Use Video in Retargeting Campaign
Retargeting is a powerful tool online marketers use to bring back traffic that didn’t convert. The most powerful way to use video content is by retargeting all the traffic you drive to your site. You can retarget all the people who visited your YouTube channel or website and didn’t convert. This is the best way to make up for lost conversions.
The Easy Way To Make And Use Video For Marketing
Video is now the primary way people want to learn, shop, and interact online. But many business owners don’t use video for marketing as they think it’s too time-consuming and laborious because of the complex software, editing, aspect ratios, file formats, etc to fiddle with. But now it’s easy to get started with video marketing and create professional high-quality videos quickly and easily, without the long and painful learning curve. Of course, there are many different video makers out there, but I recommend using Lumen5 if you really want to make something serious out of video marketing.