15 Ways To Optimize Your Website For The Search Engines
If you want to be a successful online entrepreneur, you need to do certain things that keep the search engines happy. When you take action in your business according to particular methods and systems, you effectively tell the internet what your business is about.
The search engines will then send visitors to your that they think will benefit from what you offer.
This is why it’s important to optimize your website for the search engines.
Today, with this process of search engine optimization (SEO), the overall focus is on the intent of your audience and how you can add value to them rather than how you can trick the system. Here are 15 ways to optimize your website for the search engines.
15 Tactics For Web Page Optimization
1. High-Quality, High-Value Content
Focus on producing value in your content for your audience. It should be based on what they want to read, watch and know. How can you impress your audience and deliver to them what they really want? It all starts with your audience and the more you can get to know them, the more easily you’ll be able to create the high quality, high-value content that they want to see.
2. Promotion of Your Content on Social Media
If you won’t promote your content, who will? Google likes to see links back to your content being shared and engaged with on social media. You can start the process simply by cross-promoting all the content you produce as if it were the highest paid content or product you ever made.
FREE Checklist: SEO For Beginners
3. Use of Multi-Media Content
People learn via different mediums and SEO acknowledges that. Search engines want to see more forms of content. The best way to get started is to take your most popular blog posts and turn them into videos and vice versa. You can also take data-centric content and turn it into infographics, memes and so forth.
4. Repurposing and Updating Old Content
Kind of touched on above, but you should repurpose every piece of valuable content you make. Now that the content is super-targeted and valuable to your users, you want to provide it to them on different platforms and in different mediums.
5. Good SEO-Rich Titles
Using keywords in titles, subheadings, headers and subject lines of emails is still important. This tells the search engines what’s important about the content you’re sharing with your audience so that they can then point your audience to the content.
6. Building Valuable Relationships
Today, relationships are more important than ever. When you build relationships with authoritative websites, people, and industry leaders, your content will start appearing higher in search engine results.
7. Focusing on Engagement
Another thing that’s super-important for boosting search engine results that search engines like, is when your audience engages with you. This can happen via comments on your blog, via sharing of your content, and on discussion boards and groups on social media.
8. Longer and More Authoritative Content
Search engines also like and rank higher content that is longer and more authoritative. That’s why the sites that look like everything is on one page and broken up into sections are super-popular today.
9. Fast-Loading Sites
If your site doesn’t load fast, you’ll get a lot of visitors that bounce off your site which will lower your ranking. Search robots will bounce off too, so they won’t ever search your site if they can’t do it fast.
10. Easy-to-Navigate Menus
Don’t make the menus on your website complicated. The easier it is to find the information that you have, the better. Use words that your audience would use to find the information that’s in that section or page of your site.
11. Ideas over Keywords
While keywords are still important, just using a keyword because you found it doesn’t make sense now. Instead, you want to focus on ideas and intent of your audience, and the keywords they would use to see their intent come to fruition. This requires a lot of audience research.
12. Naturally-Built Backlinks
Backlinks are still a great way to move up in the search engine rankings, but you don’t want to get them easily by signing up for something that isn’t targeted to your audience. Having a link to the Chamber of Commerce site is great but having a link on a link farm site isn’t great.
13. Internal Linking
The other thing that search engines look for is your internal linking practices. If you link to similar articles that may interest your audience under each blog post, they may click them, which keeps them on your site longer. But, it also brings the search bots through your site to rank more pages on your site.
14. Local SEO
Search engines will rank local sites higher for the people who are in the local place. You can target different locations even if you’re nationwide, which will boost your search results for people who want to deal with businesses who are closer to them.
15. Getting Your Content Everywhere
The more places you publish your content, the better. This builds backlinks and establishes you as an authority. Focus on guest posting, publishing articles on social media such as LinkedIn, and authority sites or magazines.
Free Checklist: How To Optimize Your Website
If you don’t optimize your website, you’re just hoping that Google and the other search engines will somehow stumble across your website, figure out what it’s all about, and then hopefully send relevant and targeted traffic to your website. You’ve put a lot of work into your website so it makes no sense to just pray for luck where traffic and success is concerned. To discover more, download my Free Search Engine Optimization Checklist to help you incorporate SEO into your online marketing strategy.