Using video to market your business is a very effective way to get attention. People prefer video because most people are looking at online content using a mobile device. This makes it harder to read text-based content. For this reason, they’re more likely to read, engage with and respond to a video.
Let’s look at 8 video marketing ideas to grow your business that you can use right now.
Why Video Marketing Has Never Been Easier…(Click Here)
8 Video Marketing Ideas to Grow Your Business
1. Create a Business Overview Video
What is your business story? You can use video to tell your business story and provide a nice overview of your business. Tell the people what you do, who you do it for, and why you do it. Plus, let them know why you. Why are you the right one to do it? Keep the video as short as possible. More than 3 minutes and it’s hard for people to pay attention.
2. Make Video Announcements
Are you developing a new digital product, or hosting an event, or do you just have some exciting news you want to share? A quick video is a great way to tell your audience about it. Again, make it shorter than 3 minutes and get that news out there. Include a sign-up form link in the description area so that you can get people to sign up for your email list.
3. Conduct a Product Demonstration
This activity seems to be made for video. If you go to YouTube, it seems like most of the videos are demonstration videos. Everyone demonstrates physical products easily, but you can also demonstrate a digital product by going through everything you get, what it does, and how to use it. You might do this via screen sharing.
4. Create Short Explainer Videos
Explainer videos are very popular and shared often. A lot of explainer videos use some form of whiteboard, art, drawing, and special effects to explain a concept to the audience. You can go over jargon, explain definitions, give some industry facts and more via an explainer video. A good one to make is what you do, and who you do it for.
5. Get Customer Testimonials
Host a contest to collect customer testimonial videos. Ask them to post them on YouTube and tag your channel or send you a link to the video. The person who gets the most likes for their video wins, but they agree that you can use the video when they enter the contest so you can use all the videos regardless of who wins.
6. Create Industry Update Videos
Your industry has exciting news, and you can deliver it to your audience. When you find some news, just make a quick video about the news (even better – go live, then promote the recording later) and get it published right away, since by its nature news is ever-changing.
7. Create Holiday-Inspired Videos
The holidays, no matter how obscure, are also a good reason to make a video. If you can find a way to relate the holiday to your business, this is a good way to do it. You can announce a sale or give some form of news based on the holiday and how it relates to your audience and your business.
8. Host a Quick Q & A
One of the most fun videos to make is a Q & A video. You can also record this one live if you have an active audience to come on and ask questions. If not, it’s okay. Just collect questions that they ask or that have been asked in groups, and answer them live. Then you can promote that video on your website and on social media.
Make Your Video Marketing Ideas a Reality
Video works. It’s now the primary way people want to learn, shop, and interact online. But many business owners don’t use video for marketing as they think it’s too time-consuming and laborious because of the complex software, editing, aspect ratios, file formats, etc to fiddle with.
But now it’s easy to get your video marketing ideas created with a professional-looking and high-quality video quickly and easily, without the long and painful learning curve. There are many different video makers out there, but I recommend using Lumen5 if you really want the quickest and easiest way to use video marketing to grow your business.