There’s more to having a responsive email subscriber list than having a lot of people on a non-responsive email list. Size in this case honesty doesn’t matter. So, if people leave your email list or you need to clean people off it, it truly is okay, because what’s left is going to be a stronger and more responsible list.
Let’s look at 7 reasons why you’re losing email subscribers and find out why it’s not always the end of the world.
How Can You Stop Losing Email Subscribers?
1. They Aren’t Interested in Your Content
People often unsubscribe from a list due to the content not being to their liking. If the is right for your audience (in your opinion), then this isn’t a concern.
But, if you believe that the content you’re creating can be improved based on the reason people are unsubscribing, then you should do that to ensure you don’t lose the right audience.
2. They Don’t Need What You’re Offering
Sometimes people just unsubscribe because they realize that they don’t want or need what you’re selling. Often this can be traced to a poorly placed lead magnet that brought them to your list, but sometimes they’re just freebie seekers and it’s better that they leave your list if that’s the case.
3. You’re Not Sending Enough Emails
When you get people onto your email list and then never send anything, then suddenly send an email, often people will unsubscribe. This is because they totally forgot that they signed up for your list and what you’re about. You have to nurture email subscribe lists from the day they sign up.
4. You’re Sending Too Many Emails
Sometimes people leave because they don’t like getting bombarded with too many sales emails or too many emails in general. You must determine whether you want an audience who likes getting lots of emails or if you’d like an audience that is less interested in that many emails.
5. You’re Not Sending The Right Emails
Sometimes you just aren’t sending the right emails. If you aren’t sending a combination of informational, entertaining, and sales emails, your audience might not understand the point of your emails and leave because of that. This is easily fixed by ensuring your emails have an objective and that you send a variety of types of emails.
6. They’re Not Your Right Audience
Often, you inadvertently get people on your list who just aren’t the right audience. Or, as you change your market, you start losing people off your list who aren’t interested in your new offerings. In this case, it’s fine if they leave. Having inactive people on your list is too expensive anyway.
7. You’re Not Mobile Optimized
Most people check their email via mobile today. If any of your email, website, blog, and sales pages (and entire checkout process) aren’t optimized for mobile, people will leave because it’s frustrating. They’re not going to move from one platform to the next to stay on your list. This is not something to get upset about either, because it’s easily fixed by using the right email software and the right themes for your websites.
Free Email Marketing Certification Course From HubSpot
As you can see, some of these issues about email retention are easily fixable. However, some don’t need to be fixed because if they leave, you don’t want to do anything to get them back. You’re only interested in the right audience for you right now in your business, based on what you’re promoting and selling.
Sending marketing emails to customers is still one of the most effective strategies for successful modern businesses, but it has become a great deal more competitive in recent years, with savvy readers becoming more discerning about what they put down their email address for. No one likes spam, after all. And when you’re fighting for attention in a busy inbox, you have to make sure that your message not only stands out, but gets read and some action is taken.
To master the fundamentals of email marketing, check out this free email marketing course from the HubSpot academy will teach you how to get email subscribers and create an email marketing strategy that grows your business.