How To Create a Visual Business Strategy
How your brand is styled, the colours, the fonts, the words you choose, as well as the brand images you pick, all help you communicate to your ideal audience. All the while you’re sending subtle messages to them via the visuals you create for your brand.
If you want to develop an effective visual business strategy, consider the following 9 points.
FREE Checklist: Common Business Mistakes You MUST Avoid
How To Create a Strategy For Your Brand Images And Visuals
Giving your audience a beautiful full experience when they encounter your brand will pay off – especially if your branding helps make your audience feel the way you’re hoping they’ll feel. This comes with planning, practice, and patience.
1. Learn the Right Way to Optimize Your Images
There are a lot of ways to optimize the images you use, from choosing the right file name, to compressing it properly, to adding text overlay, and more. You can learn more about optimizing images from Yoast, which is a comprehensive system for improving all your SEO on your site.
2. Include Text Overlays on Images
When you use images, adding a text overlay helps the image stand out more. Plus it’s a good way to brand the images so that if the image gets separated from the content, it still helps.
3. Use Images That Advance Understanding of Your Content
When you choose an image to display on a blog post or with any content, be sure that it really does enhance the meaning of your content so that your readers understand. If the image relates to the content, it will put your reader in the right mood. For instance, if you want your reader to feel happy, post a happy picture in relation to the content. If you want them to think about money, put an image that relates to money.
4. Chose a Consistent Style of Images for Your Brand
Choose the style of images you’ll use and keep it consistent. For example, you may like images that are made from vector images, or you may like images made from photographs. The main thing is to keep it consistent.
5. Know Your Goals for Your Marketing Efforts
You may have a goal to increase engagement, bring in more leads, or something else. The important thing is to know what the goal is for each piece of content you create, so that you can include the right images and feel for each piece of content you publish.
6. Study Your Website Stats
Don’t forget to use data to your advantage. Look at the numbers to find out how images affect your content. You can even run tests trying out different images, or using a blog post with an image and without, to find out what works best.
7. Don’t Forget the White Space
In your effort to be more visual, don’t get carried away with too many colours, too many fonts, and too many images. Remember to use plenty of white space, headers, and chunky content that is easy to read online.
8. Mix Up the Visual Elements
Include still images and video. Include your branded fonts, your branded logo, and mix up the visual elements between those things so that you have many different visuals to consider.
9. Know the Latest Visual Trends
You don’t want your branding or website to look “old-fashioned” or out of touch. Therefore, pay close attention to the visual trends with images and video to ensure that you’re up to par.
Free Checklist: 10 Mistakes That Effect Your Brand Images
The main thing to remember when you are marketing online (or anywhere) is that you need to understand your brand’s values and what it does for your ideal customer. When you start from there, you’ll be able to create much more success in your online marketing efforts.
In the world of online business, you’re going to make some minor boo-boos and some cataclysmic mistakes. We all make mistakes. We wouldn’t be human if we didn’t. It’s all part of the learning process. Although mistakes are going to happen, you can avoid some of the common mistakes that other online entrepreneurs have made. Download my free checklist, The Top 10 Mistakes in Online Business and avoid those false moves and slipups.
