Content marketing has become extremely effective, and is a major component of a well-rounded marketing strategy. The method is particularly powerful on social media site like Facebook and Google+. When people share your content with their followers it helps to build your authority within your niche and drive traffic to your website.
But just posting content alone isn’t enough to harness the full power of social media. In order to gain followers, likes, and have your content and brand shared, your content must stand out and speak above all the other the noise the socially savvy online audience is surrounded by daily.
Here are 7 ways to encourage people to share your content.
If you run a website for a hobby or write a blog for fun then a website content strategy isn’t necessary. But if you’re building an online business and want it to make money and to reach as many people as possible then you need to get strategic!
And, since websites and blogs rely on quality content to attract readers and keep them interested (and, eventually, buying from you!) then it makes sense to prioritize your content strategy.
The number one excuse internet business owners and bloggers give for not bothering to write an ebook is that they don’t have enough time. They are already too busy.
If you have an online business you’ve probably thought about writing an ebook for profit. Authors are perceived as intelligent people. An ebook helps to establish you as an authoritative expert in your field and once written, ebooks you sell online though your website can provide passive income for years to come. You do the work once and you can sell the same ebook over and over again.
Even the busiest people have more than enough time over 365 days to write several ebooks, much less a single one. And that is because writing an ebook takes nothing but time!
Establish A Strong Online Brand And Attract Customers
Think about the people and companies you buy from. How do they attract customers? People buy from companies they know, like and trust. These companies represent credibility, authority and have created a strong image in the mind of their prospects and customers.
Your customers buy for the same reasons. They will buy from you because they have come to know you, they like your products or services and they trust you as a brand.
There are many strategies to strengthen your online brand to attract customers. Remember that we buy from people we trust and we like. Embrace your unique personality as your brand and apply it to everything you do.
Here are 5 strategies to establish a strong online brand and attract customers.
Follow a proven system to write and sell your ebook.
If you run an online business, there are some very good reasons why you should consider writing an ebook. First, it will help to establish you as an authoritative expert in your field. Authors are perceived as intelligent people. This is true whether you write an ebook or a physical book.
Another reason to consider writing an ebook is the passive income you can earn from it. When you write an ebook you do it once. You can then sell it again and again on your website. Writing an ebook costs you no money, so you earn 100% profit when somebody buys it. Here’s how to get started.
People buy information that solves a problem in their life.
You might be thinking that there’s no way you’ll be able to create your own information product. But you’re wrong. If you can write a blog post or a short article, you can create an information product like an ebook using the same system.
Think about it. Each chapter in a non-fiction ebook is equivalent to a long article. The skills you developed writing articles are the same as the skills you need for creating your first digital product.
But why bother to create your own information product in the first place?
The job of a freelance writer online can be a great one if you plan things the right way. There’s plenty of demand and projects to choose from, once you start to build your reputation.
You can pick and choose from paid online writing jobs that really appeal to you. What makes freelance writing ideally suited to earning an income online? There are so many ways to network and meet clients via the internet. There are online writing jobs for beginners to seasoned pros. People will always need content for their websites, blog posts, articles, ebooks, reports and more.
However, it’s important to set yourself apart in some way, so that client’s choose you and not somebody else. Let’s look at how to get started as a freelance writer online.
How To Consistently Create Engaging Content Online
Trying to create engaging content that speaks to your audience on a regular basis can sometimes seem like a chore that never gets done. Sort of like the dishes in the kitchen sink. Once you clean them up you’re already making new dirty dishes. Once you push out new content, you already need more new content. It never ends.
But, it doesn’t have to be a chore. It can be interesting and even fun. After all, a solid content marketing plan is going to produce serious value for your business. Here are 17 action points to help you create engaging content on your website.
Content informs, educates and engages your customers.
If you have a website, you’ll know the importance of website content writing. New content posted onto your website is the best way to inform, educate and engage your customers while building authority in the eyes of your audience.
Also, the more website pages you have the more traffic you will get. When you write online content it attracts the search engine bots. The more pages of a website those bots index the more traffic they can bring back.
But do you feel that your content is not working like you want it to? Your sales aren’t increasing, your newsletter isn’t getting new subscribers, and it just feels like you’re wasting your time. If your website content marketing is driving you crazy, here are 10 web writing tips that will help you go from crazy to confident.
People still buy e-books from people they trust & respect.
If you want to create an ebook, your content will probably contain information and knowledge that you have obtained and gathered over a period of time. But there are millions of e-books for sale online and the information found in them is usually available for free on the internet.
What Does ‘The Money Is In The List’ Actually Mean?
Develop a relationship with the people on your list.
When you start an internet business, it won’t be long before you come across the phrase ‘the money is in the list’. Thisbasically means the people that you have on your database, or email list, are the people who are most likely to buy from you. They have signed up to receive emails from you because they are interested in your products and services.
But as you build your list of prospects, if you just continually blast out sales emails, your subscribers will start to ignore your message. You need to develop a relationship with the people on your list and provide them with value. They will see you as an authority in your niche and come to know, like and trust you. They will then be much more likely to buy from you. Online business success is more than just ‘the money is in list’. Online business success is in ‘the realtionship with the list’.
If you enjoy writing or have a way with words, you can turn that skill into an online writing business. There are numerous opportunities for aspiring writers online and offline.
Businesses need people to write content, to blog, to write sales copy, advertisements and information for websites and offline brochures. They also need writers to write books, articles and technical manuals.
In short, there’s a high demand for writers. There are many people who follow the content writing business model and earn a comfortable living. And they get to make that money from their own home, the beach, the coffee shop – anywhere they can take their laptop. Sound interesting? Here’s how to start a writing business online.
If your website is selling great products do you really need to have good website content? After all, your products sell themselves don’t they? Why do you need content like blog posts, articles, videos, reports, e-books, reviews, infographics, etc?
Well, your products will sell themselves if your website is the only one selling them
and you have a large audience that’s desperate to buy them. But the internet is a big place, and there will most likely be several, if not hundreds (or even thousands) of other websites selling the same, or similar, products to yours.
The content for your website is your primary resource. It drives traffic. It helps make a sale. Also, it provides authority, credibility and liking – all buying triggers. It also helps you market your business. But there’s good website content and there’s bad website content.
The best way to write an ebook that will sell is to provide information that can make a difference to people’s lives. As a matter of fact, research shows that the people who come to your website and value the knowledge that you have are more than happy to purchase information from you.
They’re at your website or blog because they identify with you. You have made a connection. These people value your opinion, so offering them some type of product that can not only help them, but also earn you some revenue, is the next logical step in building your online business. Let’s take a look at the best way to write an ebook that you can sell online.
If you write an ebook will anybody actually buy it? Has their heyday come and gone, or are ebooks still a viable online income source? As an online marketer, you will most likely want to create an ebook that passes along information and knowledge that you have obtained.
The information found in ebooks is usually available for free on the internet if someone wants to spend the time looking for, locating and verifying it. Even so, many bloggers, information marketers and online business owners make good money selling the electronic version of the traditional, physical book. Some are even writing ebooks for a living. You probably know this and are considering taking the time to write an ebook yourself. Let’s look at how to write an ebook and make money.
Why Have A Relationship Strategy With Your Online Customers?
When you start an internet business you don’t really have time to think about building a relationship your online customers. You’re working hard to find the right strategy that will provide the fastest, easiest way to make the most money in the shortest possible time-frame.
But your online customers aren’t robots. And neither are you! You may think that your customers come to your website without emotion to buy something once at the best possible price and then they’ll be gone. It’s all very clear-cut and impersonal.
Yes, you can make money being impersonal and using a wise business model. You can make a little bit here and there. But it’s not enough to sustain you. So in the end you wind up losing more money than you get in return. Here are 8 reasons why building a relationship marketing strategy with your online audience will help your business.
Everyday millions of people use the internet to buy products and services and we all want our businesses to tap into that market to get more sales online. But if you try and sell to everyone, you’ll end up selling to no one.
When you spend all of your time trying to please the entire world, you end up running around like a chicken with its head cut off. Your efforts don’t come across as genuine or honest. However, when you act as the unique individual that you are, and gear all of your marketing messages as if you were speaking to a single person rather than a big group, you will find that connecting with your audience delivers the results you are looking for and you’ll get more sales online.
Some years ago, you didn’t really need to worry too much about your online business brand. It seemed that all that you needed to do to get your website ranked highly in the search engines was to find the right keywords, put them into your domain name, and get hundreds of backlinks to your website.
Then Google changed its algorithms and everything changed. Websites with keyword-stuffed, poor quality content and who were buying links via link networks were no longer at the top of the rankings. For these guys, the whole thing stunk. Their website rankings and traffic fell through the floor.
But the savvy online marketers realized that they had to start building stronger brands if they were to see results and keep high up in the search rankings. Let’s look at how you can build your online business brand so that it doesn’t smell fishy to your customers and the search engines.
An internet based business provides the opportunity for many of us to fulfill our entrepreneurial ambitions. Ambitions that perhaps would not be possible in the traditional business world.
The set up, time and costs of starting an online business from home are considerably less than starting a conventional ‘bricks and mortar’ business. An internet based business can reach out to customers all over the world and operate 24 hours a day, 7 days a week.
But that’s not to say that you can ignore all the regular rules of business. There are lots of legitimate online business opportunities out there and, regardless of the niche or industry, if you master the following 4 skills, success will certainly follow.
When you’re running an online business the last thing you often think about is to update your website design. Any serious business owner knows that they need a website or blog to help market their business. Your target audience will expect you to have a website with your own domain name (URL). It establishes your business with a professional online presence and offers a central hub for all of your online and offline marketing efforts.
However, if you’ve not taken the time to update your website design recently or posted fresh content to it, your target audience will start to think that you’ve forgotten about them. After all, how would you think if you walked into a store in your high street and it has out-of-date stock and looked untidy, organised and uncared for by the store owner?