There are many different types of content that can be created.
It’s important to know which ones will be most effective in driving traffic to your website and increasing your revenue. To create compelling content that your target audience will want to read, it’s essential to understand which types of content will resonate with your audience and help you achieve your business goals.
FREE Download: 5 Step Content Strategy
Drive Traffic to Your Website with these Compelling Content Examples
Below are just a few examples of compelling content that can drive traffic to your website. Creating helpful, informative, and engaging content will keep people coming back for more.
And that will ultimately lead to increased revenue for your online business.
1. How-To Content
How-to content is always popular because people are always looking for ways to improve their lives or solve problems. If you can provide helpful, step-by-step instructions on how to do something, you’ll likely find an audience for your content.
2. Lists
People love lists because they’re concise and easy to read. A listicle (a list in the form of an article) is a great way to deliver information in a digestible format. For example, a list of the best books on self-improvement or the worst movie remakes of all time would be popular for readers in that marketplace.
3. Reviews
Whether you’re reviewing a product, a service, or something else, your review can help others make informed decisions. If you provide honest and insightful reviews, people will trust your opinion and turn to you for recommendations.
4. Interviews
Interviews are a great way to share someone else’s story while also providing valuable information to your audience. For example, you can interview experts in your field to get their insights on current trends or hot topics. Or you can interview everyday people to learn about their unique experiences.
5. Case Studies
Case studies offer an inside peek at someone who has used a product or service to achieve success. They’re especially useful for business-to-business (B2B) companies that want to show potential customers how their products can be used.
6. News Stories
If you can break the news in your industry, you’ll drive traffic to your website. But even if you’re not the first to report on a story, you can still add your own spin or analysis to an existing story. Tying news to your offers will give readers a reason to visit your website instead of another news source.
7. Op-Eds
An op-ed presents the writer’s opinion on a current issue in the form of an editorial. They’re usually timely and relevant to what’s happening in the world. Op-eds are a great way to start a conversation and get people thinking about important topics.
8. Q&As
A Q&A is similar to an interview, but it usually features one person asking questions of another. For example, you could interview an expert on a particular topic and then post the transcript of the conversation on your website. This would give readers a chance to learn from the expert’s answers.
The 5 Step Framework For Writing Compelling Content
The most important thing is that you get to know your audience so that you know exactly how they want the content you create designed and delivered to them. Writing compelling content is all about following a process that helps you cover all the arguments your audience may have in their mind about the solution you’re recommending.
Remember that it takes some time for the tactics you use in your content strategy to take hold and start working. Don’t give up. But do make it easy for yourself by downloading the free checklist, The 5 Step Content Strategy to discover the key content marketing tactics used by the most successful online entrepreneurs.