Every marketer’s dream is to send out emails to hot prospects and get a flood of positive responses. And although technology has changed how consumers buy, the human brain hasn’t changed, so this dream is possible.
Our brains respond the same way they did a thousand years ago. This is great for marketers because we can leverage the psychology of persuasion to influence consumers’ buying decisions.
Email marketing is still lucrative because most consumers now regularly access their emails on their smartphones while on the go. And so email is still a preferred form of communication. Having said that, many email newsletters are ignored, or worse – reported as spam.
To use email marketing effectively you have to build trust and credibility. Therefore, your emails need to be relevant, personalized and engaging for them to build trust and credibility.
There’s more to having a responsive email subscriber list than having a lot of people on a non-responsive email list. Size in this case honesty doesn’t matter. So, if people leave your email list or you need to clean people off it, it truly is okay, because what’s left is going to be a stronger and more responsible list.
Let’s look at 7 reasons why you’re losing email subscribers and find out why it’s not always the end of the world.
“Thank you for your order!” Sounds familiar, right? It should, because this is the opening of all good transactional emails.
Transactional emails have an average open rate of 48% compared to 18% for non-transactional emails. This is because transactional emails are relevant and they’re highly expected by customers.
But it’s few marketers who take advantage of them, and this leads to massive loss of potential profit. Most of them are created by developers who lack copywriting skills. Therefore, most of them are often outdated, lack branding, and don’t align with your existing marketing strategy. This creates an inconsistent customer experience.
If you optimize your transactional emails properly, you’ll increase email engagement and get more profit from your consumers. Here are 4 transactional emails best practices.
Email marketing is still one of the most effective ways to connect with your target audience in order to build a relationship and make sales. But have you ever taken the time to clean your email list? If the answer is no, then you’re wasting money, time and effort on marketing to people who aren’t interested in your brand.
Cleaning your email also refers to email scrubbing or purging. It means removing unengaged subscribers from your email list so you can only market to people who want to receive your emails.
This is an essential part of targeting your marketing and you should review your email list hygiene at least twice per year.
Email marketing continues to be a reliable and cost-effective way for a business to promote, sell and generate sales leads online and offline. Successful marketers still run email marketing campaigns for a host of reasons. In fact, you can use email marketing to foster and grow your customer relationships as well as maintain a high level of customer satisfaction.
But, like other forms of marketing, in order to maximize your email marketing results, you should have a basic understanding of the metrics (obtained results) associated with your promotions.
Here’s 5 metrics that will show you how you can do just that.
8 Tactics For Using Your Email Signature To Generate Business Leads
Email marketing is one of the most effective marketing methods that has ever been invented. It has taken marketing to the next level and in fact, email marketing is so successful that it generates, on average, $38 dollars per $1 dollar spent on email marketing.
But email marketing is only effective if you have a list of email addresses of prospects or leads who are genuinely interested in your business and have given you permission to send them emails.
The key is to continually work on growing your email list and your email signature is often an unused resource that you can use to generate more leads for your business.
If your email marketing isn’t working you may be committing one or more of these 7 deadly sins.
Most businesses today use email to some extent in the daily workings of their company or business life. It has proven to be not only an effective but also a cost-efficient way to keep in touch with customers wherever they live.
Sending emails to customers is one of the most effective forms of marketing a business can participate in. But if you’re not getting the results you want from your emails you may be committing one or more of these 7 deadly sins.
There are many so-called gurus who will claim that email marketing for your business is dead. But, the fact is that it’s not dead and it’s not over. Email is still the most effective online marketing method that ever existed. It still offers a 122% return on investment by average according to research conducted by the Direct Marketing Association.
As a marketer, you should use real data to determine what will work best for you with your type of business and your business niche. Don’t rely on gurus to tell you what works and doesn’t work without checking the stats and the data. Then use data to make wise marketing decisions for all your marketing, including email marketing.
Here are 10 reasons why email marketing for your business shouldn’t be ignored.
There are many different types and formats of content that you can create for your audience. When you choose the type of content you want to publish, always ask the question, “What is my goal for this content
One of the top priorities for every business is to continually build a list of emails for marketing purposes. Email marketing is one of the most effective marketing methods that has ever been invented.
If you’re getting clicks on your content but your list isn’t growing, there are many ways to deal with this. When you improve your website content it can grow your email marketing list, because it gives more opportunities for your audience to sign up. Plus, you’ll be giving them a reason to sign up by delivering excellent content that’s targeted toward their needs.
Email is still the #1 marketing channel for your business.
Email marketing is still one of the most effective tools for driving sales in your business, but as with most forms of marketing, it rarely stands still. The new general data protection regulation (GDPR) has a direct impact on marketing practices, including email marketing.
There are always new techniques to try, and important rules and regulations to be aware of. Here are some of the current email marketing trends to watch out for as you formulate your email marketing campaigns.
When it comes to running a successful online business, it’s a well known fact that you have to build an email list of prospects. These are people who have shown an interest in your business and given you permission to email them more information about your products or services.
Most people use email to some extent in the daily workings of their business or personal life. Email marketing has proven to be not only an effective, but also a cost-efficient way to keep in touch with prospects, no matter where they are living in the world.
But just having prospects on your email list isn’t enough. You need to convert prospects into customers.
When you’re running an online business, one of the best assets you can work on building from the very beginning is your email list. Not only are people who subscribe to your email list more likely to remember who you are and keep coming back to your website, they’re more likely to buy your products and services.
In order to grow your email list, you need a variety of ways to get email addresses so that your business can be built and strengthened.
An effective email marketing sales funnel can put your business on autopilot. You can consistently turn prospects into paying customers – if you structure your emails the right way. It’s called a funnel because your audience enter into it at the top when they give you their email address in exchange for your opt-in offer and then work their way deeper into it, getting more targeted offers along the way.
When crafting an email marketing sales funnel that will work well, there are four key elements to pay attention to.
9 Signs It’s Time to Refresh Your Email Opt-in Form
A global survey of marketing professionals from B2B and B2C companies stated that targeted email campaigns were more effective than any other marketing technique. But you need permission from your target audience to send them emails so you want an email opt-in form that motivates them to sign up.
If you’ve been using the same email opt-in for a year or more, there’s a possibility that you need to improve, refresh or replace it. If you want more opt in email addresses, you’ll need to determine what’s going wrong with your current set-up so that you can fix those issues and improve your opt-in rate.
Most people in today’s technological world use email to some extent in the daily workings of their business and personal life. Email marketing is one of the most effective methods that has ever been invented.
The top priority for every business, whether online or offline, is to continually build a list of emails for marketing. But email marketing tactics change and grow as time and technology move forward. You can no longer just hope or expect people to join your email list. Here are 10 tactics to help you get more emails for marketing.
Every online entrepreneur works hard to build a list of email subscribers. The people who have signed up to your email list haven’t done it because they’ve got nothing better to do. They have given you their email address because they are genuinely interested in what you and your business has to offer.
You’ve no doubt gone to a lot of effort to get somebody to join your email subscriber list. But are they then unsubscribing almost as soon as they’ve signed up?
Here are 10 reasons why you might be losing email subscribers. Remember that you have to take care with your email list. Treat them all as potential customers, because that’s what they are.
One of the most powerful assets for any business, either online or offline, is to have an email list of targeted subscribers. Email marketing campaigns provide the unique opportunity to communicate with an audience that are interested in your niche, your products and your services.
Yes, social media marketing works, but email marketing still has a higher ROI (return on investment) than any other marketing strategy. Research shows that commercial email marketing offers a ROI of $40.56 for each dollar that’s invested.
Setting up email marketing campaigns can be confusing at first, but with a little practice and with the right tools and strategies it becomes very easy. And very effective.
Are You Building An Email List That Will Get Results?
The number one rule for an online business, no matter what niche or industry you work in, is to make sure you’re building an email list along the way.
This list is yours forever. Facebook, Google or any other online communication media can change their rules on how you use them whenever they want and without warning. Do you want to bet your business on it? Of course not.
You can future proof your business by focusing on building your own list of emails. Building an email list means you can contact the people on your list when you want, for whatever reason you want (paying attention to email marketing rules and what’s best for your subscribers, of course!).
But just having a list of random people on your email list is not enough. What are the email list building strategies for getting genuine prospects who are interested in buying from you?
No matter what type of online business you run, you have to start building an email list from day one.
It doesn’t matter if you’re an affiliate marketer, info product creator, freelancer, business consultant, business owner, coach, or Kindle publisher, email list building strategies are one of your most important business requirements. That’s because it’s your own targeted list of people who are genuinely interested in what you have to offer.
Is Your Email List Building Attracting The Right People?
Ask any successful online entrepreneur and they’ll tell you that the one crucial element to the survival and advancement of their business is email list building. An email list is a collection of people who have expressed an interest in your business and have given you permission to email them more information.
Email marketing is an exceedingly effective form of marketing and should never be overlooked. It is, in fact, one of the most effective forms of marketing that has ever existed.
But it’s no longer enough to just send generic information out to random subscribers. Today, smart marketers build targeted lists, full of active subscribers who want to receive a specific message.
How To Use Email For Building Business Relationships
Building business relationships with your online prospects and customers is vital. When somebody knows, likes and trusts you, they’ll be more willing to buy from you. It can be argued that email marketing is the most crucial channel for marketing online if you want to experience real and lasting success. They don’t say things like “The money is in the list” for nothing.
But, it’s no longer enough to just send generic information out to random subscribers. Today, smart marketers build targeted lists, full of active subscribers who want to receive a specific message. Success is more than “The money is in the list”. Success is about “The relationship with the list“.
To understand the concept of an online marketing funnel, think about a regular, everyday funnel. The idea of a funnel is that you can focus a large quantity of something down into a very narrow flow. That’s why funnels are wide at the opening and extremely narrow, sometimes even pointed, at the bottom.
This upside down pyramid shape also works extremely well online for building your business. Let’s look at how an online marketing funnel works and why your business needs one.
When you set up a lead magnet, you have to think about it from other people’s perspective. Your lead magnet is the incentive you offer in exchange for them joining your email list. Put yourself in their shoes. Do you like getting a ton of marketing emails every day? Of course you don’t. You really only want to hear from those who interest you.
Email marketers have burned you in the past. That’s made you even more hesitant to just hand your email address out. You have to really want something to sign up to an email list.
When you set up a lead magnet it has to be something so enticing that your prospect would otherwise pay for it. It has to be… magnetic.
Everything You Need To Know About Autoresponder Emails
Autoresponder emails are simply marketing emails that go out on a schedule. The benefit of using autoresponder software is that there are bound to be times when you don’t want the same email to go out to all of your email subscribers at the same time. You want someone who joins your email list today to get the first email in a sequence. You want someone who joins your list next week to get the same first email that sequence.
These emails might be informative, promote your products, or promote the products of others.
Email automation is really convenient. It allows you to do a lot of your email marketing hands-off. You don’t have to manually do everything. You can schedule autoresponder emails to go out and set up a list-building funnel that works for you day and night.
A profitable email campaign that converts needs to have a number of components that builds trust in human relationships. Online relationship building with customers is different in that it you use the internet. There is little, if any, direct face-face contact with a potential customer.
But, you’re still building relationships with humans beings and ultimately asking them to buy. And humans have the same emotions, bonding patterns, and trust acquisition methods online as they do offline.
To create email campaigns that convert subscribers into buyers, we have to build trust and relationships with our audience. To do this, we need to use the same 7 trust-building triggers online as we do offline.