10 Ways To Generate Leads From Online Marketing
You already know that you need a way to capture new business leads on your website. If someone has visited your website they are a warm lead, so if you get their email address, you can stay in contact with them rather than waiting for them to come back to your website. You can do this using software, for example using sign-up forms and landing pages from AWeber.
But what exactly do you need to do to get more leads from online marketing once you have that set up? Lead generation strategies can be very simple if you realize that you should incorporate many different methods in order to attract more segments of your audience. The main thing is to learn the right methods.
Here are 10 to get you started.
1. Make More Landing Pages
Studies show that the more landing pages you have, the more sales you’ll make. Here’s the thing – you can make a different landing page for each client persona you create for the same product.
This enables you to persuade people more easily because you can be narrower with the information and content you create.
2. Optimize Your Landing Pages for Conversion
Don’t skimp on the organization of your landing page to optimize it for search and for viewing by your ideal customer. Keep the navigation simple and stick to a single point on each landing page.
3. Use Chatbots or Virtual Assistants to Engage with Leads in Real-Time
This is a powerful technology that you can implement for as little as $50 a month with a chatbot platform. Customers prefer working with chatbots first (even if they know they’re AI) before calling or emailing.FREE Checklist: Sales Funnels That Convert Leads Into Customers
4. Establish Thought Leadership with Your Content
Publish, curate, and share highly relevant content that shows your knowledge and attention to detail about your niche and audience.
5. Create a Referral Program
Developing a referral program online is so easy. It’s just a small plugin if you use self-hosted WordPress, and you can find referral programs that give points, cash, or prizes for recommendations.
6. Create Gated Content to Capture Customer Information
Another way to capture leads is to make some of your content gated. This is simply extra content that is located behind a ‘gate barrier‘ you build into your website. To get access to the content, your website visitor needs to enter their contact details to log in to gain access to exclusive content, such as eBooks, webinars, online courses, podcasts etc.
7. Work with Influencers
Social media is an amazing marketing medium, especially if you use influencers with a track record who are serving a look-a-like audience. A good way to go about this if you have a tight budget is to find influencers who have smaller audiences but who are dedicated.
8. Offer Free Assessments or Audits
Set up a landing page offering free assessments, audits, or discovery call. This can be done by you or using chatbots and other AI or by hiring virtual assistants. It’s up to you.
9. Make Your Email Messages Sharable
You already have people you’ve moved to your email list that you market to on a more personal level. For some of the email messages, make them sharable and encourage the readers to share.
10. Pay for Advertisements
Once you are set up with all the right infrastructure, don’t be afraid of paying for advertisements. It is important, however, that you educate yourself on the right way to target your audience and get online leads before you waste your money. Facebook ads are still a reliable and cost-effective way to quickly and easily reach out to large volumes of people. The good news for small businesses is that you can start and run a Facebook ad campaign for as little as $5.
Free Checklist: Generate Leads From Online Marketing
When you create an effective sales funnel and lead generation process it puts your business on autopilot and consistently turns leads into paying customers. But you have to structure it the right way. To learn more, download my free Sales Funnel Checklist which outlines the best practices to generate leads from online marketing so you get the intended result with lots of sales and repeat customers.