Good Video Content Attracts Good Customers
Marketing tactics come and go, and so do their efficiency levels. One approach to building your business that doesn’t appear to be trending down anytime soon is video for business marketing. By the year 2019, it’s estimated that video will account for at least 80% of worldwide Internet traffic.
But there’s more to video than watching funny cats. Creating good video content that your audience genuinely want to watch requires understanding who your target audience is and knowing what your goals are. Let’s look at how you can create a solid video content marketing strategy.
8 Steps For Producing Good Video Content
There’s no doubt that video content creation isn’t just a wave of the future for business owners, but it’s effective here and now. As opposed to just text or images, video “speaks” to your audience in a very powerful way. People can see who you are, what you have to say, how your product works, and they are engaged better for video than through a simple blog post or picture.
1. Know Your Target Audience
Before you start thinking about how to create video content, you need to truly understand who your target audience is. You can’t say “all single women” or “all dads” or “all moms” or “all” anything. You need to narrow down your target market so that you have an audience that is truly responsive to what you share with them.
FREE Checklist: How To Market Your Business With Video
2. Know Your Goals
In addition to knowing your audience, you need to know your goals. What is the point of publishing the video content that you are publishing? What’s the main reason? This one is tricky, because on one hand, your main reason may be to make money. But you need to look at the reason from the audience’s perspective too. So, you might be doing it to make money, but you’re also doing it to teach, share, engage, and activate your audience on your topic.
3. Develop a Plan
Once you understand who you’re creating the video content for and why, you can focus on creating your plan. Don’t just think about the plan, though. Write it out. It can help to develop a video content strategy template for the coming weeks and months, depending upon your niche. For example, if you’re in the fashion niche, in the spring you likely need to be planning for summer if not the fall so you can be ahead of the curve.
4. Record in Batches
YouTube is an excellent video platform to build an audience and share information. It has more than 1 billion users, nearly 1/3 of all people on the internet. It’s important to get good video content onto your YouTube channel on a regular basis. But it can seem really daunting to make a video every week, edit it, and post it. However, you don’t have to do it that way. Instead, record videos in batches. You can put them together for an entire week of content more easily that way. There are plenty of online tools to create video content that make the whole process quick and easy.
5. Allow for Flexibility
Don’t just upload your videos to YouTube, Vimeo. Check out Metacafe, Dailymotion, video.search.yahoo.com, and video.google.com. Place your videos on your website or blog as well. People spend more time on webpages with good video content, and the amount of time a website visitor stays on a particular page is important in search engine algorithms. Also don’t forget about creating video content for social media. Over 100 million hours of Facebook video is viewed every single day and Snapchat users watch 10 billion videos a day.
6. Keep It Short and Simple
This is one of the key video content tips. Keeping your video to two minutes or less is important because they’re more likely to be watched all the way to the end. Wisita.com did a study on this and tested videos that are 30 to 90 seconds long and monitored the stickiness of each. They found that keeping your videos under two minutes was better for viewership. More than 3 or 4 minutes may be too long, but definitely not longer than 10 minutes on harder to grasp information. Other than live events, it’s better to keep each video focused on one point. This will make it even easier to publish consistently and frequently, since you don’t have to spend that much time on each video.
7. Work Ahead of Schedule
It’s very important to be ahead of the game. Work on videos and finish them ahead of your schedule so that if you have a bad day where you just can’t make any videos, you’re ahead of the game and can have a break sometimes.
8. Post Frequently
As previously mentioned, the best schedule for posting on YouTube to build your channel and audience bigger and faster, is to post on a regular basis. The time you post is also important because you want people to be ready for your content. Put it out at the same time and day every time so that your audience becomes accustomed to hearing from you.
Put the important info first in your video and your viewers will be more likely to watch it to the end. Like with any other content that you produce, don’t change the subject matter just because you’re making a video. Your audience is still the same, so create good video content that your audience will want to watch.
Free Checklist: How To Market Your Business With Video
Most businesses aren’t even using video to market to their consumers. This means that the field is wide open for you to get into the door. Creating good video content will help build your business faster, because your audience comes to count on you for the information you’re sharing. They learn that you’re an authority on the topic, which helps them to develop trust. When they trust you, they’re more likely to take your advice and buy from you. To discover more about creating good video content, download my free checklist, How To Market Your Business With Video.