How To Do Marketing On Pinterest
When you sell physical products, marketing on Pinterest is the perfect social media platform. But, you can also market digital products that you sell in an eCommerce store. This social networking site was launched in March 2010. It now boasts over 250 million monthly active users.
Pinterest provides companies with a very innovative way to not only make their online presence stronger but, to build their brand, drive potentially massive amounts of traffic and consequently increase earnings.
10 Pinterest Marketing Tips
Pinterest works like a virtual bulletin board. It is all about images. You “pin” images to “boards” that you create. Each board focuses on one particular topic or theme of your choosing, with all of the pins on a particular board falling under that area of interest. For example, you could create a board you title “Simple 3 Ingredient Recipes”. You would then go about pinning pictures, images, graphics and videos relating to different recipes onto that board.
FREE Checklist: Pinterest Strategy For Business
1. Get to Know the Pinterest Platform
At first, there is a lot to learn about using Pinterest for business marketing. If you’re totally new to the site, it’s highly recommended that you start your Pinterest marketing strategy by opening up an individual account. Once you got the basic idea about the ins and outs of the site, how to pin and re-pin, like and comment, and generally got your feet wet, you can switch it to a business account. It will make marketing on Pinterest much easier and simpler once you get the hang of the site first as an individual.
2. Set Up a Business Pinterest Account
It’s free to set up a Pinterest business account. Marketing on Pinterest is easier using a business account because you get amazing features that will help you promote your business. Start by going to the “Settings” tab of your profile and inserting the URL for your website. This creates a hyperlink to your website and can provide free traffic from interested individuals.
Also under “Settings”, you’ll see an option to “Publish activity to Facebook timeline”. This means every time you add a new board or pin, your Facebook timeline is automatically updated. You can connect your Twitter account in the same way
3. Add the Pin Button to Your Website
Don’t forget to add a pin button or Image Sharer to your website so that it shows up for each individual image or product with a call to action to share on Pinterest. That is the best way to get users to create content on Pinterest that points to your products and services. When you have the buttons and you ask, they will do it – especially if you have beautiful pictures and images.
4. Learn to Use Rich Pins
Rich pins provide more context about an idea because they show extra information directly on a pin. You’ll need to add rich pins to your account to start using them. In this way, you can show real-time pricing, where to buy your products and so much more. Marketing on Pinterest using rich pins is very effective because, even when others share your pins, the information travels with it including pricing, availability and so forth. This is very useful to potential buyers because it makes it easy to find your product when they see the image.
5. Create Pin Boards with High-Quality Images
Of course, your product images should be high quality so that all your pins look amazing. You want people to feel as if they can see the depth of your products. You want them to feel as if they can taste your food, or smell your perfume, or feel the soft leather of the purse you want them to buy.
6. Don’t Forget Keywords
Keywords are important Pinterest marketing tools because Pinterest is basically a search engine too. People go to Pinterest to find information, to buy things, to get ideas and more. There are many ways to use keywords on Pinterest such as the alt image tags, titles and in descriptions. Also use hashtags (#) followed by keywords and phrases that relate to your business, and your Pinterest profile’s overall topic. This helps the Pinterest search engine and users find appropriate content.
7. Create Clear Calls to Action
Creating calls to action (CTA) that people will click on takes practice. You need to understand who your audience is and what makes them act on something. Try to think outside the box of the “click here” mentality, and create CTAs that really stand out to your audience as giving them a solution to their problems or filling a desire that they want.
8. Get Your Audience Involved
You can create group pin boards for customers to add to the boards. Ask on social media for participation to share a picture of them using your product. Having those types of pins is a great way to collect user-generated content that will spread like wildfire to their friends, family, and onward.
9. Create Images Pinterest Loves
Images are the heart and soul of Pinterest, and software like Pablo and Canva can help you make perfect Pinterest-friendly images that you can add to the content on your blog or website. They are all free to use, and will help you add images to your online content that you know will look great on Pinterest.
10. Promote Your Pins
Pinterest will allow you to promote any of your pins. This is a simple and cost-effective way to guarantee your pins are getting looked at. You choose where they appear, you can set up laser targeted filters so the right people are seeing your promoted pins, and you can choose to pay for visits to your site or engagement. It’s worth noting that 50% of Pinterest users have made a purchase after seeing a promoted pin.
Free Checklist: Pinterest Strategy For Business
Pinterest is one of the fastest growing social media sites in the world of social media platforms. Make the most of it as a place to engage your customers and prospects. At the same time, it presents a new opportunity to earn income online from a completely different source. Also with over 250 million active monthly users, Google is paying more attention to Pinterest. This which means you can boost your search engine rankings and enjoy free, targeted traffic with this social media super-brand. For more information about marketing on Pinterest, download my free checklist, Pinterest Strategy For Business to help you become a successful Pinterest marketer.
