To be successful in business you need to effectively communicate with your audience to maximize your profits. One of the most effective ways to communicate with your audience is by email. But without quality content, email marketing would be dead.
Without content to engage with, there would be no reason to use it as it wouldn’t correctly engage, educate and persuade your audience. Without it, you can’t convert them into paying or loyal customers.
Here are the 3 key pieces to optimizing your email content.
FREE Download: 5 Step Content Strategy
The 3 Keys To Optimizing Your Email Content
To get more conversions from your email marketing campaigns, you need to be optimizing your email content. Increasing your click-through rate and return on investment is reliant on valuable, engaging, and personalized content.
Take the time to get to know your audience, track your metrics, and ask for feedback to improve your content and increase your email marketing success.
1. Value-Driven
The point of emails is always to find ways to educate and add value to your subscribers’ life. Education is the best way to persuade or direct your audience to make a purchase. You don’t need to and shouldn’t constantly be selling to them. In fact, if your subject line looks like an obvious sales pitch, most people will be unlikely to open it.
Only about one out of every four sales emails is opened. However, if your readers know that they will gain value every single time they open your email, they won’t want to leave. They understand that you need to sell products or services at the end of the day to see a return on investment. If they find value in your content, products, and services, it will come around. In other words, don’t make sales your only point of focus.
2. Engaged and Personable
All content should be engaging and personable. This means your readers feel like they’re talking to a human and are forming a deep connection. It inspires or drives them to take action and makes them feel more involved or important while reading your email. The more interactive and humanized the content, the more trust, and credibility you establish that grows your audience and conversions.
3. Personalized
You may feel like you can’t write. But the truth is if you simply write as if you’re talking to a friend or loved one, you’ll do better. Write how you speak and edit later. A natural conversation with automated personalized features like adding their name goes a long way.
Not making an effort to use personalization will be obvious to your subscribers. When you don’t personalize, you make your readers feel unimportant and that you are only there to get something from them instead of providing value in return. Personalization shows you value them as an individual and strengthens the customer experience and relationship.
Download: The 5 Step Content StrategyÂ
The most important thing is that you get to know your audience so that you know exactly how they want the content you create designed and delivered to them. Writing good content is all about following a process that helps you cover all the arguments your audience may have in their mind about the solution you’re recommending. To help you start optimizing your email content, download the free checklist, The 5 Step Content Strategy to discover the key content marketing tactics used by the most successful online entrepreneurs.
