Using Social Media For Brand Building Social media branding is about consistently using the right methods to engage with your target audience on social media platforms. The aim or purpose is to boost brand awareness. By leveraging the power of social media branding, you can build a loyal network of fans who are not only …
What Is a Sales Funnel? A sales funnel is a process that businesses use to turn strangers into customers, and customers into brand advocates. To create a successful sales funnel, it’s often broken down into four steps: Attract: Use marketing and advertising methods to attract potential customers. Convert: Incentivize potential customers to share their contact …
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4 Steps To Start Influencer Marketing In a nutshell, influencer marketing is a step-by-step process where a business identifies and utilizes a high-profile individual who has an established and sizeable social media relationship and following with a core audience. This core audience are the same people who need and are known to purchase the goods …
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15 Ideas To Help Grow Your Business What makes a successful business? A successful business owner doesn’t limit him or herself to just one income stream. Although you might have one product or service generating income each month, the more likely scenario is you will have many products or services each bringing in smaller amounts …
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Email marketing is still one of the most effective ways to connect with your target audience in order to build a relationship and make sales. But have you ever taken the time to clean your email list? If the answer is no, then you’re wasting money, time and effort on marketing to people who aren’t …
What Is Your Brand Voice? Your brand is a combination of everything that causes your audience and customers to have an emotional and psychological relationship with you, and which gives them specific feelings. Essentially, your brand is your business’s personality. And creating your brand voice is an important part of crafting your overall brand. Your …
As good as Apple products are, their marketing is even better. The simplicity of Apple’s advertising campaigns coupled with the air of mystery around each new product launch is just some of the reasons why this tech giant is considered a leader in the world of digital marketing. But that’s not all! Apple is also …
How To Improve Your Conversion Rate To improve your conversion rate, you need to know what works with your audience and what doesn’t. Your potential customers have specific expectations, needs, wants and pain points. So make them an offer they can’t or won’t want to refuse! Sometimes, it’s fine if people don’t convert the …
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Why Good Content Creation Is Important Millions of blog posts are published daily, yet only a small percentage attract readers and gain traction. Among those readers, 55% read the blog post for 15 seconds or less. Content creation and crafting engaging content are two major challenges that the majority of marketers face. Marketing surveys show …
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How Easy Is Starting a Membership Site? There are many ways to earn money online, and starting a membership site is a favorite of many marketers. A membership site is basically anything that you offer as a subscription where the customer receives a product or service automatically on a schedule until they choose to cancel …
