8 Tips For Better Blog Content Creating a continuous stream of better blog content is a lot easier than you may think. Being able to keep effective and interesting content flowing to your blog on a regular basis will boost your brand awareness, help establish as an authority in your niche, increase engagement and encourage …
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9 Ways To Stop Cash Flow Problems One of the main reasons a lot of businesses go out of business isn’t because they’re not making money. It’s because they didn’t keep track of their finances and cash flow. They spent indiscriminately without regard to the money coming in and going out of their business and …
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How To Create A Video Marketing Strategy Developing a video marketing strategy is an important part of content marketing today. Video is just as important as using text-based content and beautiful imagery – maybe even more important. Video is much more likely to get shared, to be engaged with and to go viral than a …
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8 Benefits When You Build A Brand You probably know that you’re supposed to build a brand for your business but maybe you’re not entirely sure what that means. In fact, some people believe that a logo is all you need to brand a business. However, while a logo does play a role in your …
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Why Create Video Content? Some things are simply true whether you like it or not. One of those things is that consumers love video. They are more likely to watch it, engage with it and share it than they are text-based content. Overall people prefer video. More shares are generated by social videos than text …
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What Are Upsells and Downsells? Nearly every business uses upsells. When you buy a pair of shoes, you’re offered polish to go with them or when you buy a burger at a fast food franchise, you’re asked if you want fries with it. These are time-honored examples of upselling in retail to increase the price point …
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Crafting an effective online marketing strategy always starts and ends with your customers. Your job is to create or find solutions for their problems. Most people go to a website to seek a solution to a problem. That solution could be just information (in the case of a blog) or it could be a product …
If you become a thought leader it can make a huge difference to your bottom line. The first thing you need to do is get really clear about your brand and the value you offer your audience. Know how you want your brand to be perceived by your audience and do everything to portray that. …
Do Your Customers Feel Like They’re the Most Important People in the World? Providing excellent customer service may be one of the most important things you’ll do in your business. After all, if your customer service is poor, you’ll lose current customers and perhaps future customers too when they find out. Your business wouldn’t be …
How To Create A Postive Mindset In Business When it comes to having success in business, your mindset has more to do with your success or failure than you realize. You also may have a negative mindset and not be aware of it. A success mindset in business means that when you have challenges, you’re …
