8 Benefits When You Build A Brand
You probably know that you’re supposed to build a brand for your business but maybe you’re not entirely sure what that means. In fact, some people believe that a logo is all you need to brand a business. However, while a logo does play a role in your brand, it’s not your brand. It’s a visual representation, that’s all.
Branding is the process of creating a unique name, message and image in a consumer’s mind. The goal is to differentiate yourself from others in the market and to attract and retain customers.
Why Your Business Needs A Brand Strategy Process
When you have a strong brand, it will become your business’s most valued asset. A strong brand can more easily traverse the ups and downs of an economy, problems with customer satisfaction and other issues. Plus, with great branding, it can last generations. Let’s look at some other benefits of great branding.
Customer Awareness and Recognition
When you’ve done a great job branding, you’ll have amazing customer awareness and recognition of everything you do. The branding will speak for itself before you open your mouth or even make your offer. Think of some of your favorite brands and how they make you feel when you see an advertisement or commercial.
FREE Checklist: How To Build Your Brand
Differentiation Offers a Competitive Edge
When you have better brand recognition – and you will when you build a brand – you automatically end up with a competitive edge over your competition. The differentiation is key when you’re competing in the marketplace, and a great brand expresses that differentiation well.
New Products Sell Quickly
If you already have an established brand and you launch a new product, guess what – your loyal brand advocates will immediately buy it. This is one of the best types of brand strategy because it means more money in your pocket and more ability to create amazing products that add value to your customers’ lives. Think about what happens when Apple puts out a new phone.
Loyalty Can Last Generations
An amazing benefit of great branding is that the effort can and will last for a long time. Great branding crosses all barriers and speaks to the ideal customer directly. Because of this, that branding effort can last generations. When you think of brands that have lasted generations, are they really the same as they were before or is it just perception that is holding over because of the first generation that loved the brand?
Enhances Credibility with the Public
Strong branding will enhance your credibility better than anything. When people already have a high idea of your brand, they’re going to believe you’re honest. They’re going to want to put you high up on a pedestal regarding credibility that you offer your customers.
Word of Mouth Becomes Stronger
When you have a brand that has worked on expressing values, showing the benefits to your customers, and delivering awesome value, your word-of-mouth marketing becomes even stronger. You end up with unpaid brand ambassadors who will tell everyone how great you are.
Provides Defense against Negative Press
Every business occasionally gets negative press, especially if your brand starts succeeding. Other brands may even be responsible for that negative press. The good thing about having a strong brand is that it will provide a lot of defense if anything negative ever does come out, whether it’s true or not.
Enables Brands to Charge More Money
If you have a strong and great brand when you launch new products, you can start at a higher price. In fact, you can often create premium pricing because of the value your brand represents. The goodwill that the great branding advances will cross over into higher prices without a problem.
Free Checklist: How To Build A Brand For Your Small Business
Great branding requires that you understand your audience, know their values, and can add value to their lives simply by existing. You’ll be able to charge more, launch more easily, and defend against negativity a lot more easily too.
Your brand is communicated through every single action your business takes. It’s communicated on your website, in your content, in marketing materials, in social media posts and with any interaction you have with a prospect or customer. Branding is communicated both online and off.
Download my free checklist, The Brand Identity Process that provides actional tips on how to build a brand strategy and reach your target prospects, provide a positively memorable experience related to what you have to offer and improve customer retention.