How To Create A Video Marketing Strategy
Developing a video marketing strategy is an important part of content marketing today. Video is just as important as using text-based content and beautiful imagery – maybe even more important.
Video is much more likely to get shared, to be engaged with and to go viral than a blog post. Over 80% of businesses use video as a marketing tool and over 70% of customers would rather learn about a product or service by way of video (HubSpot).
Let’s look at the 8 things you need to know before you create your video marketing strategy.
Video Marketing Strategy Plan
1. Know Your Audience
Everything you do requires that you know your audience. You probably already have audience research, including making ideal customer avatars and know who your audience is. How many of them use mobile devices to consume your content? How many of them like video?
There are rare audiences who will have no interest in your videos because they don’t have access to the technology required, such as high-speed internet. More than likely that’s not your audience, but it’s a good idea to conduct a study first so that you can segment exactly the portion of your audience who will enjoy getting video content.
FREE Checklist: How To Market Your Business With Video
2. Know Your Video Goals
Before you even start, you need to know what types of videos you want to make and the goal for each video. When you start with the goal of the video to create the content you want to put in the video, you’ll end up with a higher quality video than if you have no goal or if your only goal is to create more content. A goal for a video such as to spread branding awareness, to convert list members, to educate and so forth, is imperative for success.
3. Know How You’ll Develop Your Video Content
What tools do you need to create video content? Are you planning to outsource this? Do you have the tools you need? Remember that you want the video to look and sound good. You’ll need the right type of camera, lighting, and sound. Plus, a place to do the filming that’s easy to use and set up.
4. Understand How to Title Your Video Well
Crafting titles that get your audience excited to click is an art. It’s partially knowledge of your audience, but it’s also about understanding how SEO practices will help you here. The title has to be compelling enough that your audience clicks through but realistic enough that they don’t feel tricked once they do click through.
5. Learn to Write Better Video Descriptions
The description on your video is important too. You’ll have to ensure that it gives enough information and links to help support video production. For example, if you have an affiliate link, you can put that in the description too. That can help pay for the video when people make orders from the links.
Of course, in some cases, you can even make money on the video through ads. You’ll have to determine if that’s a good idea for your case or not, based on your audience and topic.
6. Learn What Platform You’ll Use for Distribution
The platform that you choose to place your videos needs to be based on your budget, what your audience’s preferences are, and what your goals are. For example, if you’re primary aim is you to build your audience, YouTube may be great. However, if you want your videos for marketing to keep your own branding no matter what, you probably shouldn’t host and distribute your videos via YouTube because they always have their own branding.
7. Know How to Promote Your Videos
Once you have all that information, you can choose how you’ll promote your video. Aside from SEO practices, you’ll want to use direct marketing approaches such as by using Google Ads or other social media ads. You may even want to promote your video via the platform that you publish it on.
8. Know What You Need to Test Results
The other thing you need to understand and know is what you’re going to test and how you’re going to test it. The clue is in your goal. Your goal can be transformed into a call to action. Your Call To Action (CTA) is one of the most important because it will measurably express your goal.
Start Your Video Marketing Strategy In Minutes
Once you understand what portion of your audience you want to market your videos to, and you know the goal of each video you create, you can be much more successful. Plus, you need to know how you’re going to make your videos, how to use SEO to get more organic eyes on your videos, and how you’re going to distribute the videos. This knowledge will help you craft an effective video marketing strategy that gets results.
This is why many business owners avoid internet video marketing. They think it’s too time-consuming and laborious because of the editing, aspect ratios and file formats to fiddle with. But now it’s easy to create professional high-quality marketing videos for your business – and you don’t even need to appear on camera. Try out this video marketing software for free and get started with your video marketing strategy faster and with less effort than you ever thought possible.