Tag Archives: Build A Brand

What To Ditch And What To Add To Your Branding Strategy This Year

Why A Branding Strategy Is Important

If you want to scale your business this year, you need to stretch beyond your comfort zone. Imitating others will make it difficult to stand out in the market and achieve sustainable growth. So it’s time to be creative and innovative.


When developing a brand strategy, it’s easy to follow the latest trends and produce your own version. You’ll get a hit now and then, but your work isn’t memorable. There’s nothing original and memorable about your strategy.

To build a lasting brand, you need to stake your claim, make a powerful impact, and deliver something valuable time and time again. A brand is always changing, but it should grow from a strong foundation and identity supported by marketing.

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Why Your Business Needs To Build A Brand Before It’s Too Late

8 Benefits When You Build A Brand

You probably know that you’re supposed to build a brand for your business but maybe you’re not entirely sure what that means. In fact, some people believe that a logo is all you need to brand a business. However, while a logo does play a role in your brand, it’s not your brand. It’s a visual representation, that’s all.


Branding is the process of creating a unique name, message and image in a consumer’s mind. The goal is to differentiate yourself from others in the market and to attract and retain customers.

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