There are reasons that your audience can be reluctant to buy. They may lack trust, have trouble coming to a decision, procrastinate, worry about cost, and so on. And selling a high-ticket product or service can sometimes make even the best business owner nervous.
But if you’ve done your research and you know who your audience is, what they need, and how to deliver it to them, the price will be beside the point. There are several ways that businesses can legitimately make customers buy. But beware. These are not ‘smoke and mirror’ tactics that will fool a customer into buying. They are genuine reasons to help a potential client make an informed decision.
People buy from businesses they know, like and trust. If you make customers buy because of false claims and promises, your reputation will suffer and you may never sell another product again.
If you have a product or service to sell, then it’s time to get serious about reducing buyer fear so that you can close the sale and boost your conversions. After all, closing the sale is the point because if you don’t do that, no one will experience your amazing product or service that solves their problems.
Reducing buyer fear is an important aspect of marketing online and even offline. People won’t buy if there is something that is worrying them about your product or service. People only buy from those they feel as if they know, like and trust. You included. You know you’re trustworthy so show it by proving it.
Regardless of your industry, every buyer goes through a journey when making purchasing decisions. Understanding your buyer’s journey will help you know what information to give them and when.
You can think of the process of choosing what to buy as a journey. It’s the process of going from awareness to purchase. Thinking of this as a journey will help you guide your audience through the awareness or acknowledgment of a problem that they need to solve and how you are the one that can help them solve it.