You’ve probably heard being said: “Email is dead.” But let’s face it, those naysayers couldn’t be more wrong. In fact, email marketing remains one of the most amazingly profitable and effective digital marketing strategies you can employ. Email is seen as a highly personal way of communicating with customers, and when done properly, it’s extremely …
7 Email Marketing Strategies to Maximize Return on Investment Read More »
Email marketing continues to be a vital tool for businesses worldwide. With its powerful ability to reach customers directly and personally, it’s no wonder it remains an integral part of any successful marketing strategy. But how do you ensure your email marketing campaign thrives and achieves its goals? Understanding the components of a successful campaign …
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Quite simply, an email marketing system is a platform that lets you connect with your customers or prospective clients through email. It’s not just about sending out random emails, though. A sound email marketing system allows you to segment your audience, create personalized content, track responses and analyze results. Here are 8 reasons why you …
What Is An Email Marketing System and Why Your Business Needs One Read More »
Are you one of the misinformed folks who think that email marketing is dead and doesn’t work anymore? Perhaps you’re not seeing the results you want and, thus, feel like your investment has gone to waste. In reality, email marketing is not dead. In fact, it’s more profitable than ever. But there is no doubt …
Email marketing is the most effective marketing strategy to date. Even compared to social media marketing, it’s nearly 40% more effective. Industry or niche doesn’t really matter. You will boost sales with email marketing if you implement the proper strategies. Here are 5 email marketing tips to help to boost your sales and increase your …
To perfect your email marketing, you need to be aware of certain factors that slow down your success. Many red flags are obvious if you just know where to look. Thankfully these red flags have plenty of solutions to them as well. Here are 5 common email marketing red flags to take notice of in …
When running an email marketing campaign, it’s important to perform audits to ensure that you get the most out of your time and effort. One of the key steps to running an email audit includes keeping track of vital key performance indicators or KIPs and metrics. These metrics allow you to pinpoint areas you need …
5 Important Email Marketing Key Performance Indicators to Track Read More »
When sending emails to your subscribers, how personalized are they? This means more than just using the subscriber’s first name, but actual personalization based on their behavior. According to a study by MarketingSherpa, 37% of marketers said segmenting email campaigns based on behavior is the most effective way to improve email engagement. Yet, an Econsultancy …
How to Create an Email Marketing Strategy Based on Behaviors Read More »
How to Establish and Build Trust in Your Email Marketing Email marketing is still the most effective form of marketing that exists. The truth is, once you have people on your email list, they’ve already given you a certain amount of trust. Now you just need to keep it and build on it and not …
