The question isn’t whether you should leverage video in your content marketing strategy. It’s how long your videos should be to get the most out of them. Because today, more than ever, consumers are skipping ads and their attention spans are increasingly declining.
Marketing tactics come and go, and so do their efficiency levels. One approach to building your business that doesn’t appear to be trending down anytime soon is video for business marketing. By the year 2019, it’s estimated that video will account for at least 80% of worldwide Internet traffic.
But there’s more to video than watching funny cats. Creating good video content that your audience genuinely want to watch requires understanding who your target audience is and knowing what your goals are. Let’s look at how you can create a solid video content marketing strategy.
They Want Videos On Your Website (So Give Them What They Want)
Think about the last time you stumbled across a blog post that was recorded in video, and also written. Though the message was the same in text and video, the video probably resonated with you on a much deeper level. You may have even watched the video rather than taking the time to read the written blog post. You’re not alone.
As opposed to just text and/or images, video “speaks” to your audience. This is why why video marketing is so powerful. People can see and hear who you are, what you have to say, how your product works, and they are engaged better for video than through a simple blog post or picture.
Everyone loves videos, and your audience wants to watch videos on your website. So give them what they want.
The internet is a great place to do business but it’s also highly competitive. To beat your competitors online you need to continuously market your business. But this doesn’t mean that you have to be spending huge amounts of money every day.
The reason that people will buy from your website is the same regardless of the size of the business. Your customers have to know, like and trust you. You have to make prospects feel comfortable when they visit your website.
The strategy to compete with competitors is to know who your target audience are and what the’re looking for. You can’t sell everything to everybody. But what you can do is sell your products and services to people who genuinely want them.
When you put in the work to create video blogs, you want to be sure they’re seen. Video blogs, sometimes called a vlog, are a great way to increase engagement and speed up brand awareness. Video is shared and engaged with more often than text, which is why you need to include video in your marketing efforts.
Marketing and promoting your video blogs is an important step to making sure that people see the work you’ve done and start recognizing you as the expert you are. Don’t hide your videos by continuously producing without promoting. Any way that you can encourage people to find your video, is a step in the right direction. And it doesn’t have to cost you any money.
Here are 10 tips for marketing your video blogs that don’t cost you any money.
Does your business have a video marketing strategy?
Creating a marketing video online can be as simple or as hard as you want to make it. You can spend thousands making professional productions or you can spend little to nothing making a video with your smart phone and uploading it to YouTube.
Why video marketing? Video marketing is a great way to increase engagement, boost brand awareness and improve search engine optimization. Video is shared and engaged with more often than text, which is why your online business needs a video marketing strategy.
Here are 10 video marketing ideas you can use for your business.