What Are The Benefits Of Blogging?
Every business needs to showcase their products. Every service provider needs to prove their services are worth paying for. A website will market your products and services 24 hours a day, 7 days a week, 365 days a year. So, what’s the importance of blogs?
One of the main benefits of blogging is that it’s a relationship-building tool. People do business with people they know, like and trust. Blogs are usually less formal in tone than the text on business websites, giving business owners an opportunity to really connect with their target markets.
7 Unbeatable Benefits Of Blogging
A blog, either on its own or as part of your website, can demonstrate that you are an authority in your niche or industry who really knows what you are talking about. It can also show that you have the skills and experience to create quality products.
Content Is King
Content is the main driver of successful marketing these days. And one of the benefits of having a blog is that your blog provides content. The words on the page help your target audience find you.
Whether they’re using a search engine like Google, or a social site like Facebook or Twitter, your audience will use keywords to find you. And that means content in all forms. This includes your video titles and descriptions, image names, and more.
FREE Checklist: 21 Days To A Better Blog
Great content on your blog will give people a reason to stay and to look around to see all you have to offer. In terms of getting a constant stream of traffic, the more posts to have, the better. As soon as you have finished writing one, you can share links to it on social media and via email. If traffic from your target audience you are already connected to is your goal, the length of the post does not really make much difference. As long as the quality of the writing is good and relevant to your target audience, you should have no trouble driving traffic to your blog.
Blogging Can Encourage Engagement
If you allow people to comment on your posts, your blog can soon become a hive of activity. Chances are if you’ve been working in your niche or industry for any length of time, you probably have a wealth of content to draw on. This can help your blog become a resource that people interested in your niche will visit over and over again. This also means links to your site, and sharing content from your site. It also means getting guest bloggers to contribute, to add even more content, and hopefully encourage their own followers to visit your site.
Your Blog Posts Are Free Samples
If you plan to sell any kind of information product at all, your blog post will give a clear idea of the quality your customers can expect. Information products are created digitally and are downloaded to the buyer’s computer. They include items like eBooks, reports, videos, audio files etc. Your blog reader will see the quality of what you provide for free and will directly associate that with the quality of your paid products.
Thoughtful and well-researched blog posts let readers know that you’re serious about your business and know what you’re doing. This confidence in you will not only make your audience more likely to buy from you, it will also give them a reason to spread the word about your blog and your business.
Blog readers from your target market could find your blog through search engines or links, read it, and decide to see what your business has to offer. Prospects, whether you know them or not, will check out your blog and reading it could give them the push they need to become paying customers.
Search Engine Optimization (SEO)
The search engines love blogs. Due to their ease of navigation and frequency of updates, Google and company will crawl your blog often. This gives business bloggers plenty of opportunity to get traffic from the search engines. In most cases, these will be people you haven’t connected with yet. Your goal will be to get onto the first page of the search engine results, and ideally, into one of the top three slots. Studies have shown that shorter posts might rank in the top 20, but longer posts that are considered highly relevant will usually get into the top three slots.
To take full advantages of the benefits of blogging use keywords in your text. They help determine relevance, and smart content marketers will use them in their headlines, meta description and within the text itself. Longer posts will also tend to be broken up with subheaders, which search engines love. They are often keyworded as well, and make it easy to scan the page to see what it is about.
Free marketing is one of the great benefits of blogging for your business. There are tons of ways to promote blogs for free. By adding links to your blogs to forum signatures, social networking pages, and blog directories, you can boost our search engine rankings and get click-through traffic. And if you’re targeting your efforts properly, that traffic will translate to sales. Blogging for your business is great for public relations. It can help you build your brand, and it gives you an outlet to refute any false or damaging claims that others might make about your business online.
Free Checklist: 21 Days To A Better Blog
One of the best and simplest ways to promote your business is by blogging. The benefits of blogging include visitor traffic, lead generation and sales. If you want to show you’re in the know, you need a blog. To discover 21 different one-a-day tasks and activities for what to blog about, creative blog post ideas, getting more traffic, more prospects and more customers download my free checklist, 21 Days To A Better Blog.