Sending marketing emails to customers is still one of the most effective strategies for successful modern businesses. But without leads or email addresses, you can’t properly communicate or market to your target audience. And you want to reach the right audience. Just having an email list of random people who have no intention of ever buying from you is a waste of time, effort and money.
The first and most crucial step to building a better email list is your onboarding sequence or acquisition process. Onboarding sequences also involve the steps between being a new subscriber to becoming a loyal customer and, in turn, leading them down their next email sequences.
Here are 7 tips to optimizing your email onboarding sequence.
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How To Build A Better Email List
Building a better email list is more than just acquiring new subscribers.
It’s about teaching them about the value you have to offer and what your company is about while also proving it. You need to exceed their expectations and give them a great experience to transition a new email subscriber into a loyal customer.
1. Always Start with A Confirmation
This is vital to ensure the deliverability of your email. Often, subscribers fill in the wrong information. However, a double-opt-in form where the reader must confirm their address reduces this chance. A confirmation is also a great way to personalize your introduction and further tweak their interest.
2. Focus On Benefits Not Features
When subscribers first join, show them the benefits you promised in the opt-in. Don’t just list features. Provide real value. Give them instant satisfaction by joining your list with hardly anything in return.
3. Develop Inactive and Active Reader Sequences
Be sure to segment your list in terms of their behavior and how they respond to your emails. Especially the first few. If they don’t click them, they should be moved into different sequences or emails to persuade their interest further. This way, you know every email you send can accomplish its goal more effectively.
4. Use Call-To-Actions to Accomplish Your Goals
Lead and end every email with a call-to-action. Show and tell your subscribers what you need them to do in exchange for all the valuable content you provide through email. Make them clear and straight to the point. It’s also important to note that call-to-actions with buttons and graphics convert better than those that don’t.
5. Be Fun and Engaging
Personalize and humanize your content. Speak to them as if you were talking to a friend, not a business lead. You want to focus on growing their trust and show them that you’re worth the time and effort. Invite them to other platforms or ask them to reply to your email to get them to interact, engage and feel connected.
6. Keep It Short and To the Point
Your email copy length should be around 125 to 250 words or so. That’s right, and your emails should be pretty short. You don’t want to offer too much information all at once. Instead, each email should guide them along short and different journeys that all work together to share a similar message or goal.
7. Provide Generous Incentives
Make it even clearer to your new subscribers that you value their time by providing earlier and generous incentives that align with your call-to-action.
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