It’s hard to make choices. And when it comes to choosing the best blog post format, there’s quite a lot to choose from. Maybe how-to posts are your forte? Or perhaps you can’t resist the list posts. But because you have a signature format, it doesn’t mean it’s right for the topic you’re blogging about.
Let’s take a look at 4 popular content styles to help you decide which blog post format is right for you and your audience. Having said that, remember that some formats are more suitable for certain ideas than others. And most of the time the format will depend on the angle you want to take in a certain topic.
4 Popular Types of Blog Post Format
1. The How-To Post
This is one of the most popular blog post formats for business-to-business bloggers. This is because how-to posts are great for educational content and they drive organic search engine results because people search for tutorial content types.
Use how-to post formats when your content is instructive and you want to educate your audience. Strengthen your how-to post by using supporting visuals for components that lend themselves to visual explanations, such as an instructional video or visual aid.
2. The Listicle
Another popular blog post format is the list post, commonly called listicle. It’s characterized by content organized in a list, just like this blog post. These posts are recognized in their title because they include a number in their headline.
List posts are great content formats for beginner bloggers because they’re formulaic. Unfortunately, they’ve gotten a bad rap, and many times they’re seen as low-quality pieces of content because there are many rubbish listicles out there.
Having said that, if you do them right, they’re great posts that aggregate tactics, tips, or ideas in a certain topic and they can lead to high-quality content. Also, they can generate high traffic because people love them.
3. The Fun Post
Who doesn’t love to laugh, smile or be amazed? Entertaining content has a place in your content mix because it’s refreshing to your audience – as long as you use it moderately.
These types of posts are great for publishing when your audience is burnt out, winding down, or could use a break from intellectual content on the web. But! Make sure you stick to the focus of your blog by ensuring the concept of your fun post is relevant. And always keep your audience profile in mind and make sure the content you share will resonate, intrigue and entertain them.
4. Infographic Post
Infographic posts have become popular, especially among business-to-business marketers, because they present a lot of information such as data or statistics in a visually appealing way. These posts need a lot of resources and if done properly, they can generate big rewards in terms of social shares, with potential for inbound links and shares.
Remember that it’s not enough to change your blog’s format and expect a sudden increase in traffic or conversion. You need to choose your blog format based on your audience. This will help you wrap your content around great keywords to reach the right readers. Also, look at your analytics to see which of these 4 blog formats your audience is viewing the most.
Free Checklist: 21 Days To A Better Blog
A blog is essentially a relationship-building tool. When you know about blogging correctly it becomes a valuable asset to your online business. To discover more tips on how to get more blog followers, download my free checklist, 21 Days To A Better Blog to help you build a better blog and achieve the results you want.
