A brand community is made up of people who are highly invested in your business and can be built up to help grow and improve your business. Communities are an important tool to engage and interact with your target audience and provide many benefits both short-term and long-term.
Communities keep your ideal audience all in one place. This makes it easier to communicate, market, and engage and motivate them to buy your products, use your services, and consume your content.
FREE Checklist: Branding For Small Businesses & Bloggers
5 Reasons to Build a Brand Community
Brand communities are a valuable marketing tool and strategy to adopt if you want to grow your business.
Plus, having a brand-centered community is fun too. And who doesn’t want to have a little fun while making money?
1. To Increase Brand Awareness and Recognition
Building a community increases brand awareness and recognition by capturing your audience into a smaller captive unit that you can send information to easier than if they’re all out in the wild. For example, you might have to run an advertisement to capture someone to learn about your new product. But your audience in the community will know about it simply due to being part of the community.
2. To Engage and Interact with Your Target Audience
When your community is on a platform that you all use to talk to each other, share information, and engage, it makes it so much easier for them to interact with you without the noise from everyone else interfering. In addition, the community is only about what you make it about, so you don’t have to worry about pleasing anyone but your ideal audience.
3. To Influence, Inspire or Educate Your Audience
Having a community that enables you to be a lot closer to a smaller portion of your total target audience. Being closer to them makes it easier to influence them to buy your products or try something you think works. In addition, you can educate them better because you’ll get insight into what they need by observing their discussions and actions.
4. To Foster Trust and Brand Loyalty
Your audience gets to see you more often through the content you share in the group instead of through an advertisement or email. As a result, they feel as if they know you. When they think they know you, they trust you more and become very loyal to your brand.
5. To Grow and Improve Your Products and Services
One of the best parts about having an involved community of people who want what you are offering and need what you have is that you can get insight into making your products and services better simply by asking questions and listening to the answers.
Free Download: How To Build Your Online Brand
These reasons should easily explain why building a brand community is the business strategy you should be adopting today. If you build your brand properly, you can create loyal, lifetime customers who can’t wait to tell others about your business. For more information, download my free checklist, Branding For Small Businesses to help you reinforce the objectives of your business and communicate to your audience what your business is and how it can help them.
