What Are Business Growth Strategies?
Starting a successful business is one thing – keeping a business going and growing is a lot more difficult. But if you understand going in what it takes, it’s not hard either.
Thankfully, there are now many ways to boost business growth and development using online marketing. If you’ve created a good business that solves problems for your audience, you can succeed quicker using these 10 effective business growth strategies.
10 Business Growth Strategies You Can Start Using Right Now
1. Automate Your Customer Review Process to Get More
Automation in all aspects is important, but one thing you can definitely put on automation is getting customer reviews. Set up your autoresponder to ask for a review by including the request and link to your review page. Ensure that it goes out to them after they’ve had enough time and encouraging emails from you to use the product. Use reviews in your marketing efforts.
2. Publish and Promote More Long-Form Evergreen Content
Content longer than 3000 words gets more views, more shares, and more interest. Creating and publishing in-depth, long-form content on your website will improve your authority in your industry more rapidly. When you publish good content on your website, it encourages your visitors to stick around longer and builds faith in the quality of your site.FREE Checklist: 5 Step Content Strategy
3. Focus More on List Building
When you first come into contact with your ideal customer, try to get them on your email list more than trying to sell to them directly. Focus on pulling people to get on your list who are aware of their problem and how you can help then solve that problem. In this way, you can learn more from them while also marketing your products and services to them more directly.
4. Reward Your Loyal Customers
Keeping an existing customer is always a better choice than spending time and money getting new customers. In fact, studies have shown that 80% of your sales will come from 20% of your customers. For this reason, create products to sell to them after they’ve become customers and focus on rewarding them for their loyalty to you. For example, give discounts to your exisitng customer before you give a new customer a discount.
5. Focus on Community Building
Connect and engage more with your audience because it’ll make it easier for you to figure out how to solve their problems and provide a lot of value to them. Plus, from their end, it makes them feel more trusting about your solutions.
6. Know and Represent Your Values and Your Mission Consistently
Decision making is so much simpler if you know what your principles and values are and understand your mission. Take the time to figure out these key business strategies so that everything you do appears consistent, which will elicit trust from your market.
7. Offer Your Customers What They Need at the Time They Need It
When you take the time to do the research and know what your customers want and need through each stage of their buying journey, you’ll be a lot more successful.
8. Pay for Marketing and Advertising Strategically
Once you know that your business concept will work, you’re making money, (but not fast enough), it’s time to choose to pay for advertising. There are many different ways to leverage the power of advertising without having to spend eye-watering amounts of money. Facebook ads are still a reliable and cost-effective way to quickly and easily reach out to large volumes of people. The good news for small businesses is that you can start and run a Facebook ad campaign for as little as $5.
9. Learn About and Implement Search Engine Optimization (SEO)
SEO is an important strategy to learn because it’s so important for your business to get listed on the search engine results pages. But even more importantly, the process helps you ensure that your content fits your customers along with making it findable.
10. Creating More Landing Pages and Launch More Offers
More offers really do mean more money and growth if they’re truly relevant and add value for your customers. Focus efforts on product creation so that you can launch more often to grow faster.
Free Checklist: The 5 Step Content Strategy
When you look at the list above, it becomes clear that one of the most important business growth strategies is to create, publish, and promote more compelling and relevant content, while focusing on list building and promotion. That’s not that different from the past, but you do need to ensure your content is high quality to succeed today.
Content isn’t solely restricted to text and articles. It can include videos, quizzes, images and many other things which make a website more interesting. For more information on creating content as part of your business expansion strategy download my free Content Strategy Checklist and discover the 5 key steps and best practices used by the most successful online entrepreneurs.