How To Execute A Digital Marketing Campaign
Digital marketing is all about how brands communicate digitally with their customers. It’s a type of marketing that uses online or internet technology to reach customers. It’s about attracting and engaging with customers using any type of digital technology.
As you sit down to develop your digital marketing campaign, there is some general information that you need to know, such as who your customers are, what you do for them, why, and how you do it. As you go through each step, you’ll note that everything works together.
How To Plan A Digital Marketing Campaign
1. Build Your Customer Avatars
An avatar or a customer persona is simply a profile of your ideal customer. You may have more than one profile depending on where the customer is in their buying journey. If you can create at least one avatar per customer buying stage, you’ll be able to target your information better to get more sales.
2. Develop Your Business Personality and Brand
Just like you create a persona or avatar for your customer, you should develop one for your brand.
Personifying your branding is going to help you be more consistent with the information you transmit to your audience, as well as help you narrow down your offers to be that much more targeted and specific.
3. Create a Content Marketing Plan
Based on your product funnel, the information you know about your audience, and the niche and industry you’re involved in, you need to develop and create a content marketing plan that you can implement. Where are you going to get the content you want to use? What topics do you want the content to be about? When and where will you publish the content?FREE Checklist: Create An Effective Sales Funnel
4. Offer Compelling Lead Magnets to Build Your List
Using lead magnets to build your email list is a tried-and-true method of list building that has stood the test of time. A lead magnet is a useful resource, such as a checklist, ebook or video, that is free to the person who is going to use it, but it usually requires the receiver to provide their email address in order to obtain it. Business owners that use lead magnets to build their list and develop their content marketing typically see a considerable increase in conversion rate and a massive return on investment.
5. Leverage Social Media and Paid Ads
Social media is fun, but it’s just another tool that enables you to get your information in front of your audience. Use paid ads on social media to help market your lead magnets to see a faster growth rate.
6. Focus on Engagement
Add technology to your website that increases engagement, such as chatbots and virtual assistants. This works so much better to build your list and get the information to your customer than using only forms. Also post useful content on your social platforms with a consistent voice that your community knows, understands and wants. For example:
- Ask questions
- Post fill-in-the-blanks
- Post eye-catching photos
- Talk about the news
- Celebrate today
7. Be Easily Reachable
Don’t try to copy big business by using no-reply email addresses or by making it hard for your customers to reach you. Give them multiple ways to get help, and it’ll pay off because you’ll delight your customers.
Free Checklist: Generate Leads From Your Digital Marketing Campaign
As you answer these questions for your customers, you’ll find ways to get your information in front of your audience based on your research. When you know who your audience is and what your point of being is, it’s a lot simpler to explain it to your audience and convert prospects into buyers.
When you create an effective sales funnel it puts your business on autopilot and consistently turns leads into paying customers. But you have to structure it the right way. To learn more, download my free Sales Funnel Checklist which outlines the best practices to generate leads from your digital marketing campaign so you get the intended result with lots of sales and repeat customers.