A Beginner’s Guide To Email List Building
Everyone who is involved with an online business will realise sooner or later that for their business to succeed they need to be proficient at email list building. This means building up a list of potential and actual customers who you can email with information about products and services that they may wish to buy from you.
Email list building is the key to the success of your online business and the vast majority of people who do well online will have an email list building strategy.
So, where do you start?
Who do you want on your list?
Firstly, you need to be clear on what your online business is selling and what type of people will want to buy your product or service. For example, if your online business is about health related products, you need people on your list who are interested health products. Just having a random list of email addresses of people with no indication of what their interests are will not bring you any results.
What will you give them?
One of the most important email list building tips I can give you is that, to encourage somebody to join your email list, you need to give them something of value for free. This may be a free report or video series. This is an important part of your email list building procedure because it’s rare for somebody to provide their details for nothing in return. Also, bear in mind that the quality of your product or service will be judged on what you give away for free. If you give away something of little or no value, your product will be considered as the same.
How will you collect their email addresses?
To capture the email details of your prospective customers, you are going to need a squeeze page or lead capture page. This is a single page website created just to obtain opt-in email addresses. The page may not always have any direct information about your products or services other than to briefly explain the benefits it provides. The main purpose of a lead capture page is to obtain information for follow-up email marketing.
SimpleLeadCapture is a free tool that you can use to quickly and easily create high converting lead capture pages in under 5 minutes.
How will you send emails to people on your list?
If you only have a few people on your list it will be pretty easy to send them information one at a time. But as your list grows, you will need to automate the process as it will become impossible to send personalised emails to hundred, thousands or even tens of thousands of people. This is where an autorepsonder comes in. Your squeeze page has obtained your lead’s email address and your autoreponder will automatically follow up that lead with a series of pre-written messages.
I use and would recommend Aweber – it is known to be the best email list builder software program available and you can start a month’s trail for only $1. For more information, please read my Aweber Review.
How will people know that your business exists?
Every email list building campaign starts with one lead or subscriber who submitted their details onto your squeeze page. To drive visitor traffic to your squeeze page you can use both paid traffic methods and free traffic methods.
Both free and paid traffic sources are important for email list building. Paid traffic can be spent very quickly on such things as pay-per-click advertising, banner ads, solo ads and classified ads – so you have to spend your budget wisely. Free traffic, like blogging, article marketing, forum marketing and search engine optimisation takes time to learn and master.
MORE EMAIL LIST BUILDING STRATEGIES
The one thing you have to realise, when you’re starting out as an online marketer, is that no one starts out with a list. Everyone starts with nothing, and they have to build their list from scratch. However, if you know how to encourage people to join your list, what to give them and what to send them in your emails, then you will start to notice your list growing,and, in turn, your online business growing.
Email list building can be a tricky and complicated process. To learn how you can quickly and easily get your online business moving with, not only with effective email list building strategies, but all aspects of online marketing check out this FREE 7 day marketing bootcamp.