How To Increase Engagement On Facebook
It’s important to understand what Facebook is all about. It works by connecting people, either one-on-one (friends) or through groups. And you can tap into this method of social networking for your business.
When you begin your business ventures on Facebook, it’s a good idea to keep your focus. Your business has a purpose, and you’ll need a good grasp of what that purpose is. This will help you connect with the right groups and prospective customers.
Prospects will lose interest if your content has no focused purpose. Fortunately, there are a number of tools you can use for increasing engagement on Facebook with your target audience. Here are some suggestions.
8 Tools To Help Increase Engagement On Facebook
Facebook’s own analytics suite should always be your starting point when it comes to measuring engagement on Facebook. In this way, you can see what is working best and do more of it. Metrics to look out for include:
- Video usage
These days, video is one of the best ways to increase engagement on Facebook. Assessing the average view duration can help you plan videos that are the ideal length in order to help you market your business more effectively.
Likealyzer markets itself as a “personal Facebook advisor” that gives you insights into your page’s performance. Just add your URL to this free tool and it will produce a report making suggestions on the best ways on how to get more engagement on Facebook. It will only do this with business pages, not personal ones. It isn’t the most detailed report in the world, but it can help you spot some things you might have overlooked but which are important in conveying the right information to your followers.
As mentioned, Facebook is pushing video hard. Rather than posting text and images, you’ll get more engagement on Facebook by posting a video. Videos make your business stand out. Use keywords in your title and description. Tag the video with relevant keywords as well. Use a custom thumbnail so a random video frame does not appear. While you can post a video that you’ve already filmed, it’s definitely worthwhile having a go with a Facebook live feed because they’re more catchy and engaging that pre-recorded videos.
Animoto offers a “plug and play” solution for marketers who are new to making video. You can upload your own clips and images, or use Animoto’s library of licensed images and music tracks. You can produce a simple text, image and slideshow videos in a matter of minutes, with no need to buy lots of expensive equipment.
This cool tool will allow you to plug in blog posts and convert them into videos. It’s an easy way to transform your most popular content into a new format that will make it hot on Facebook. As with Animoto, it also has a large library of high-resolution videos to help you create marketing messages with real impact.
Facebook has reported that their Live Video is getting six times the engagement of the regular video content being posted. In order to encourage people to use Live, they have a creator kit to help marketers make the most of this opportunity. The kit includes custom frames and other items to make your videos stand out. The kit also offers detailed analytics so you can gain a clear idea of who is watching, and why.
Every post and ad should have a great image to go with it in order to grab attention and increase the chances of engagement on Facebook. You don’t need to pay a fortune for Photoshop to get great graphics. Canva is easy to use and allows you to customize images, logos, your cover photo for your Facebook page, and more. Canva offers more than 50,000 templates, so you’re sure to find at least a few that will help your brand stand out.
8. Adobe Spark
Adobe Spark can help you turn your great images into fantastic-looking memes. Facebook has predicted that memes and video will be their main format in the years to come. They are hugely popular and highly shareable, extending the reach of your brand. Facebook have launched their own meme maker to turn users’ updates into memes. The trouble is there are word limits and they aren’t too attractive. Plus, you can’t add images.
Adobe Spark will let you create inspirational posts, quote graphics, and more. It’s worth noting that using memes means that you will have no keywords in your post, which means your account will be less searchable. Write a description with keywords whenever you post a meme.
Free Checklist: Increase Engagement On Facebook With Cost-Effective Ads
There’s a good chance your competitors are already harnessing the incredible power of platforms like Facebook. Even if your competition isn’t advertising and marketing on Facebook, you need to. The reason is that there are over 1.32 billion active daily users on Facebook just waiting for you to pitch your products and services. To discover how to promote a business using Facebook, download my free checklist, Successful Facebook Ads and make your Facebook ad experience successful and profitable.