4 Best Marketing Videos And When To Use Them
We live in a very fast-paced world today. People are used to instant gratification. They want what they want when they want it. Marketing videos can provide value, relevance and the immediacy that your audience desires.
The first thing that probably comes to mind when you think about marketing videos for businesses is explainer videos or demonstration videos. That’s because video is the easiest technology to use when you want to explain anything to your audience. It’s the next best thing to being there live and in person. But there are numerous types of marketing videos that you can create. So which videos are best and when?
Which Marketing Videos Are Best For Your Business?
The fact is, video marketing is very effective. But, you do need to understand how it all works together, who your audience is, what they want, what they need and how your information solves their problems better than your competition does.
When it comes to business video marketing, it’s important to understand what you’re really doing. When you break it down, a video for marketing simply uses both images and audio to communicate your message to your target audience.
The main thing is that you really need to know what your goals and objectives are to know which videos are best for a particular purpose. The easiest way to explain this is to go over some types of marketing videos you can produce, showing why you would want to create them and when you would want to use them.FREE Checklist: How To Market Your Business With Video
1. Video Testimonials
Make it a habit to collect video testimonials from your customers when you can. Always get permission to use them at the same time right on the video. That way you have a record. The reason you may want to use a video testimonial is that you can put each testimonial into various marketing videos to help establish trust with your audience. Even if you use the testimonial in an advertisement, you can use the testimonial video in many ways too.
When to Use: You can use a short video testimonial on a sales page, in paid ads, and on social media as a post and share.
2. Video Sales Letters
Any time you have a new product or service to market, creating a video sales letter is an excellent way to teach your audience what the benefits are of the new product or service. In this case, you don’t even need to show your face if you don’t want to, especially if you’re showing a demonstration in the sales letter.
When to Use: When you want to give something away, or when you want to sell something. A video sales letter typically converts higher than a plain text sales page.
3. Product Demo
This is a great way to use video. You’ve seen product demos in TV ads for years. But, you want yours to be short and sweet without the yelling common on late-night TV ads. Instead, do a classy demonstration for your product but keep it short. You don’t have to show everything, just the idea. You can create more in-depth videos for buyers.
When to Use: This is great to use for any type of product or service that is hard to explain with words. It works great for any type of crafting, cooking, or hard to explain product, service, or freebie.
4. How-To Videos
Even how-to videos don’t need to be totally complete for a marketing video. Create a how-to video that is no more than five minutes long, as shorter videos tend to work best. You can always include a longer video for your customers. You want to give them just enough information.
When to Use: Again, use this type of video anytime you want to have an easier way to explain things to your audience.
When you’re trying to figure out what type of video to create, think about your audience first and what your goals are second. When you do that, you’re going to be more likely to pick the right type of video for the job.
Free Checklist: How To Create Marketing Videos For Your Business
Some people believe that video is the future of content. Whether it’s the future or just an additional form of content that you can use to market your products and services, it’s a very effective way to market. Video marketing gets amazing results and you simply have to have some online video presence to succeed in business these days. For more information about using video for marketing download my free Video Marketing Tips Checklist, and turn your video marketing efforts into traffic, sales and profits.