9 Ways To Create Engaging Social Media Content

Post Types For Engaging Social Media Content

Social media marketing is a part of your business forever. Remember that it’s a tool to use to get the word out about your business, help you work with your customers in the way they want you to, and to help you make more sales.

In fact, you should find a way to use social media to promote every single piece of content you publish, including every product or service you sell. But the social media feeds of your target market audience are busy so you need to create eye-catching and engaging social media content. Here are 9 various types of posts to get the job done and to keep your audience interested.

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1. High-Quality Relevant Graphical Posts

When you create a social media post, always seek to make it graphic and beautiful. You want it to be something that looks good enough to share.

2. Use Original Images and Designs

While stock photos are useful and you can use them if you choose high-quality shots, you should consider making your own original images and designs instead. By doing this, you’ll avoid using the images that everyone else is using and it will look more like your own branding.

3. Share Relevant Screen Shots

One really good way to get your information out there is to show your audience screenshots that help them understand your words better. For example, if you can show step by step how to do something with screenshots, it’s going to be more informative to your audience.

4. Create Data-Centric Infographics

If you have ever written a blog post or article that includes a lot of stats and data, a great way to repurpose that content is to create an infographic. You can outsource this to someone to help you, or use software like Canva.com to do it yourself.

4. Get Personal with Your Update

Your audience will appreciate some information about your life too. Don’t go nuts, but you can relate the things you do in your life to your work. For example, if you like to go running every day, a picture of the road you’re running on and a quote will go far to engage your audience and elicit trust from them.

5. Show Your Audience a Little Something Behind the Scenes

Just like giving them a personal update about your run, you can also give them a sneak peek behind the scenes about the work you’re doing. For example, you could have a screenshot of your laptop with the first chapter of your new ebook included, or a live video while you’re hosting open office hours.

6. Make Graphics from Important Quotes or Excerpts

When you want to highlight information within the content you’re linking to, make a graphic that displays the quote or excerpt in an attractive way.

7. Encourage User-Generated Content

Client testimonials, comments, feedback, and other user-generated content is always important to include on social media. You can create a graphic from a compliment or even a question to use in your social media updates.

8. Add Webinars, Video, and Audio

Most humans like getting their information in different formats. Include a variety of formats, including text, images, webinars, video, and audio, about the information you’re sharing. You can keep your audience on their feet if you randomly include some planned and last moment live streams on your social media accounts.

9. Consider Using New Types of Content

There are numerous types of content that come into vogue over time. Right now, virtual reality, interactive content like a quiz, and so forth are very popular and effective in encouraging more engagement. eBooks and guides can also be shared on social media, just like other types of content. Allowing your audience to download content directly from their social accounts will be appreciated.