How To Get More Business Leads
It’s essential for the long-term success of your business to get more business leads. As an online business owner, you likely need some kind of form to collect information about your lead, perhaps a freebie to entice them to join your email list, plus the email software to nurture and manage your business leads database.
To get more leads, you may have researched and found many different methods of doing so. This due diligence can end up causing good advice to become a train wreck. If you’re guilty of this, take heart. You can fix it simply by just cutting down the choices you’re offering.
5 Sales Lead Generation Techniques
Blog Posts
When you write a blog post, it’s tempting to include every link to everything you have inside the post. While you do want to include some in-content links to freebies to build your email list, when it comes to the point of the post and the offer you make your audience, you should narrow it down to only one call to action – one that fits in best with the point of the post.
If that post is supposed to be viral, ask your readers to share it. If it’s supposed to promote a product that you want to sell, the link must be to the product landing page, so your readers know what to do to get it. You get the idea. If you have another purpose you’d like to fulfill, write another post.
Click Here: Free Lead Management TrainingEmail Campaigns
Your email list is your connection to the people who are interested in your products or services. These people are your qualified leads. As a business owner, these are the people you want to talk to.
When you send out an email message, you want to keep them short. It’s tempting to throw in every offer you have but the truth is, you’ll get a more positive response if you have only one call to action per email. Having said that, sometimes it’s okay to put one more if it’s closely related and time-sensitive. Otherwise, a whole other short email is best.
Sales Pages
Creating a sales page should mean that you give your audience just one choice but sometimes there are so many different features that you may need to offer more than one choice or levels. This is true with software. But you still want to keep the offers as low as possible. One way to overcome overwhelm is to highlight the primary benefit of the product or offer a survey to help them narrow down their choice.
Guest Post Bio
When you get the opportunity to guest post on that big-hitter blog, it’s hard not to want to put all three links they gave you into the signature line. But the truth is, you should just put one link and it should be to a special landing page just for them. You’ll get more responses, and the bonus is that more landing pages makes your website more attractive to search engines.
Your Home Page
When you create your home page, it’s hard not to include links to everything you have so your website visitors don’t miss out. But the best way to do it is having a menu hierarchy with only a few major links or even a “getting started” or “start here” link to help newbies find their way.
Free Certification Course: Attracting, Engaging and Delighting Your Customers
It seems like if you want to get more leads, the answer is to give fewer choices. While you’re giving them fewer choices per engagement, you can still make more offers since you’re doing them one at a time. Don’t slow down your offers. Just make them one at a time and include them in your sales funnel.
As technology shifts, inbound marketing guides a company to do business in a human and helpful way. The inbound approach to doing business is more human and customer-centered. This Free Certification Course from the HubSpot Academy teaches you inbound marketing techniques that range from content creation to social promotion to help you get more business leads and convert them into buying customers.
