10 Elements That You Must Have On Your eCommerce Website
A customer walks into the store, browses through products and shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay.
When you build an eCommerce site for selling your products online, there are some things that you need to ensure are on it.
If you want to make sales from your eCommerce website, it’s imperative that you build a site that attracts your audience, loads quickly, and presents your products in a way that makes your audience feel they really want and need them.
How To Design an eCommerce Website
Anything that will make your audience feel better about shopping with you should be added to your website. Make them trust you by demonstrating that your site is safe using SSL certificates, accepting various types of payment, and more. Offer exactly the right products and services in a way that your audience wants and needs.FREE Checklist: Create An Effective eCommerce Sales Funnel
1. About Page
When you create your about page, think outside the box to do it. Tell your brand story in a way that resonates with your audience and makes them trust you. You can do that with a variety of types of content including video, text, podcasts, and more.
Most eCommerce website templates will have space for a blog. A blog is a good place to put articles and reviews about each of your products and services. You can also inform, educate, engage and motivate your audience with the content you put on your blog. You can even recommend other products and services.
Another important aspect of your website is the product descriptions that you put on it. Use words that your audience will look up if they were searching for the product. This is a good way to improve the SEO for your website too. Use trust-inducing icons with your product descriptions, such as “as seen on TV” icons. If your products have been reported on in the local news, a magazine, or a TV show, it’s important to brag about it.
Use secure socket layer (SSL) certificates to show your audience that your site is secure. Plus, it’s important for Google Search now to offer that option so that your site shows up as secure and that it lists your site in the search results.
5. Clear Branding
Your branding should be creative and clear on your website and across all social media sites. Branding is comprised of words, actions, and visuals. Your brand needs to provide them with the same basic message and experience. If your brand is different on social media than it is on your eCommerce website, the end result is confusion. Confusion drives people away. Consistency builds brands.
6. Clear Pricing and Shipping Information
There is no need to trick your buyers into buying your products or services. Instead, be very open about your prices, the shipping costs if any, and anything to do with money and how your customers will be billed.
7. Return Policy
Be upfront about your return policy. If it’s 30 days or has other criteria, spell it all out very clearly so that there is no confusion or mistake. Customer service can make or break your business, and that couldn’t be more true when it comes to eCommerce business in particular. When someone comes to your site to make a purchase, you have to realize that they are choosing you over thousands of other stores on the web. What are you going to do to not only close the deal, but make sure they are satisfied after the delivery?
8. Search Box
A great way to help your customers find things on your site is to include a search box for it. But, for the search box to work properly you’ll need to understand the types of products and the words your audience uses to find the products.
9. Social Media Links
Don’t forget to share your social media links so that your audience can share your products and services, but also so that they can follow on social media and join your groups.
10. Contact Numbers
Always include your contact numbers, emails, and information in as many spots as possible on the website so that there is no confusion about how to contact you when they need to. Make it easy.
Free Checklist: Building A Sales Funnel For Your eCommerce Website
It might seem like an obvious statement but sometimes businesses forget the point of an eCommerce website design is to get customers to buy. To do this you need a proven
sales funnel system that guides your audience into becoming leads and then into becoming customers. Download my free Sales Funnel Checklist which outlines the best practices for making your eCommerce website deliver the intended result with lots of sales and repeat customers.