No Time To Write Website Content?
If you have a website or a blog, posting fresh content is likely to take up a lot of your time. But do you often feel that you have no time to write new content?
As an online business owner, you know that content is one of the best tools you have. It drives traffic and provides your audience with the value and information they seek. It also helps you market your business, products or services. Content is essential for online marketing success.
Thankfully there are several ways you can save time on your content creation to give you more time to focus on other business tasks.
How To Write When You Have No Time To Write
Website content can be more than just text. It can be anything from videos, infographics, audio files, photos, etc. But they all take time. And time is often in short supply for a busy online entrepreneur.
You can achieve greater success if you actually plan your content. Content planning is simply the process of taking a look at your calendar and deciding what to write and where to publish it. Content planning involves a few primary criteria:
- When will you publish the content?
- Where will you publish it?
- What will you write about?
- What’s the purpose of the content?
- What are your keywords?
- How can you repurpose the content?
When you plan your content, make sure you’re looking at both the macro and micro picture. Look ahead and take the entire year into consideration. At the same time, plan your content right down to the keywords and topics.
Planning your content for the entire year may take a day or two to accomplish. But it’ll save you tons of time down the road. Instead of wondering what you’re going to write on, you’ll have the answers all worked out. Best of all, your content will fit with your other marketing efforts to create a comprehensive business growth plan.
FREE Checklist: 5 Step Content Strategy
Hire Somebody Else
This sounds obvious but a lot of people overlook the advantages of outsourcing if they feel that they’ve no time to write. Outsourcing, allows you to free yourself up to do the tasks that matter most and generate the most profit for your business. If you can’t write very quickly, it can be more cost-effective to pay somebody else to write for you. There are many online freelancers who are happy to write at a rate which is comfortable for both of you. This works great if your expertise lies elsewhere and your website content or blog doesn’t rely on you personally creating the content.
If, however, your personality is essential to your blog, then you can still hire people to help with other tasks. For example, you could hire someone to do your editing before you publish them. Or a virtual assistant who uploads your content to your website or blog, formats it correctly and creates visuals to go with it.
Create Content Away From Your Website
If you run your website or blog as a part-time side business, there are going to be times during the week when you’re not working at your regular day job. For example, if you travel on public transport to work and have an idea, jot it down or even start to make a plan. If you want to write new content for your website, start writing it on your phone or on paper. You can then type it up in the evening when you return home. Many smart phones have personal voice recorders which you can use to record your ideas and then playback when you get home or in your lunch hour.
Also, don’t forget to take a look at how you can repurpose and reuse your existing content. It’s not only a great way to get the most return on investment, it can help fill content gaps.
Brainstorm New Ideas
If you find that you have no time to write new content, it can be even harder trying to come up with ideas of what to write about. When you are on your commute into or from work, in your lunch hour or even while exercising or doing household chores, use the time to brainstorm new ideas. The greatest ideas often come out of the blue. If you’re a stickler for your content plan and don’t allow room to add your content inspiration into the mix, then you’re missing out.
Keep a written or verbal note of these and then, when you need to update your website or blog with fresh content, simply go to the list you have created and you’ll instantly get new ideas. You’ll spend less time thinking about what to do and more time actually doing it! Constantly having a bank of ideas is great for your content productivity, so you’re never left wondering what to write.
Use Visual Aids
It’s not all about text – in fact, it’s much easier for people to read content that has pictures and graphics involved. Rather than spending half an hour writing a couple of hundred extra words, you can put a photograph or two in between some of your paragraphs. Not only is this more appealing to visitors, but you’ll save hours and hours over the months. Just don’t forget that very short blog posts aren’t usually as helpful (though not always!), so avoid writing less than 300-400 words of text.
No Time To Write? Try This 5 Step Website Content Strategy
No matter how much you love being an online entrepreneur, some days the thoughts just don’t come. You stare at a blank screen and struggle for content creation ideas. But when you have a system in place that takes the guesswork out of every step of the content research, creation and delivery processes, those days don’t happen.
Download my Free Checklist, Creating A Content Management Strategy to discover more on how to find time to write with a 5-step process to plan to create and update your website content.