Running a successful, growing business is one of the most exciting, liberating, and stressful things anyone can do. The few of us who have taken the plunge into the entrepreneurship world know that this life is anything but boring. As you run your business, there are many decisions you need to make every day and …
For Greatest Growth, Focus on the Priorities That Matter Most Read More »
When sending emails to your subscribers, how personalized are they? This means more than just using the subscriber’s first name, but actual personalization based on their behavior. According to a study by MarketingSherpa, 37% of marketers said segmenting email campaigns based on behavior is the most effective way to improve email engagement. Yet, an Econsultancy …
How to Create an Email Marketing Strategy Based on Behaviors Read More »
Using video to market your business is a very effective way to get attention. People prefer video because most people are looking at online content using a mobile device. This makes it harder to read text-based content. For this reason, they’re more likely to read, engage with and respond to a video. Let’s look at …
8 Creative Video Marketing Ideas to Grow Your Business Read More »
It’s hard to make choices. And when it comes to choosing the best blog post format, there’s quite a lot to choose from. Maybe how-to posts are your forte? Or perhaps you can’t resist the list posts. But because you have a signature format, it doesn’t mean it’s right for the topic you’re blogging about. …
How To Write A Blog Post Format That’s Best for You and Your Audience Read More »
The pyramid of influence is a great model or image to categorize your different audiences and the influencers who represent them. It’s designed to quickly show you who and what makes up the most of your engagement to create the right content and materials to develop and run a successful campaign. To put it simply, …
A lead is someone who doesn’t know about your product or maybe even what their problem is. The lead generation process is part of the sales process and happens mostly before you start to qualify your leads. Your job is to educate and persuade your leads so that you can turn them into prospects whom …
Audience engagement is defined as how interested your target audience is in your products and what they do with your brand to benefit your business. Customer engagement is a regular and ongoing requirement to continue showing them the value you bring to grow a long-term business. Depending on the platforms you use, the industry you …
3 Reasons Why Audience Engagement Is a Must For Your Blog Read More »
Creating video content for marketing can be scary if you’ve never done it before, but having a plan makes it easier. Video marketing generates 66% more qualified leads and it increases brand awareness by 54%. Video on landing pages increases conversion rates by 80% and the mention of the word “video” in your email subject …
It’s easy for a brand owner to get caught up in selling products and think like a classic salesman or marketer. However, that is a quick way to fail and lose sight of what really matters. People want to feel heard, valued, and trust you in today’s online world before they make a purchase. That’s …
Don’t end your blog post, content article, video, social media post, or any other marketing message, without leaving your audience with something to do. This is your call to action (CTA). A failed communication is when your audience doesn’t react or make a move after. You need to engage and inspire them to take action …
What Is A Call To Action In Business? (And Why You Need One) Read More »
