We live in a very fast-paced world today. People are used to instant gratification. They want what they want when they want it. Marketing videos can provide value, relevance and the immediacy that your audience desires.
The first thing that probably comes to mind when you think about marketing videos for businesses is explainer videos or demonstration videos. That’s because video is the easiest technology to use when you want to explain anything to your audience. It’s the next best thing to being there live and in person. But there are numerous types of marketing videos that you can create. So which videos are best and when?
Marketing tactics come and go, and so do their efficiency levels. One approach to building your business that doesn’t appear to be trending down anytime soon is video for business marketing. By the year 2019, it’s estimated that video will account for at least 80% of worldwide Internet traffic.
But there’s more to video than watching funny cats. Creating good video content that your audience genuinely want to watch requires understanding who your target audience is and knowing what your goals are. Let’s look at how you can create a solid video content marketing strategy.
You may be wondering what exactly it means if your videos go viral. Well, you know how viruses spread, right? They pass from person to person and continue on and on for a very long time.
Viral video marketing campaigns work in much the same way. Video is probably the most viral of the various media methods, because people get more excited about videos.
The media site Upworthy is known for its viral videos. The company’s video content just “clicks” with so many people. The result is shares, likes, tweets and re-tweets across social media sites. Even though Upworthy is revered for its ability to make videos explode in popularity, a recent study showed only 0.3% of their posts actually go viral.
If a company that works very hard at creating media that will spread like wildfire across the internet fails to do so 99.7% of the time, how can you possibly make videos go viral for your business?
When you put in the work to create video blogs, you want to be sure they’re seen. Video blogs, sometimes called a vlog, are a great way to increase engagement and speed up brand awareness. Video is shared and engaged with more often than text, which is why you need to include video in your marketing efforts.
Marketing and promoting your video blogs is an important step to making sure that people see the work you’ve done and start recognizing you as the expert you are. Don’t hide your videos by continuously producing without promoting. Any way that you can encourage people to find your video, is a step in the right direction. And it doesn’t have to cost you any money.
Here are 10 tips for marketing your video blogs that don’t cost you any money.
These video marketing tips will help you craft a video that looks great, sounds great, and also get the message across to your viewer to take further action. Creating videos that generate better online marketing results is an art form. It’s a balancing act between giving too much information and not enough information.
Video is a super-powerful way to market your brand. You’ve heard the saying that a picture is worth 1000 words. Dr. James McQuivey of Forrester Research states that a minute-long video is worth 1.8 million words. If that’s true, then you need to start using some (or all) of these video marketing tips.