Video accounts for at least 80% of worldwide internet traffic.
Developing a video marketing strategy is an important part of content marketing today. Video is just as important as using text-based content and beautiful imagery – maybe even more important.
Video is much more likely to get shared, to be engaged with and to go viral than a blog post. Over 80% of businesses use video as a marketing tool and over 70% of customers would rather learn about a product or service by way of video (HubSpot).
Let’s look at the 8 things you need to know before you create your video marketing strategy.
5 Reasons Your Business Should Go Live On Social Media
Have you noticed that lots of people have started to go live on social media these days? With many live streaming social media apps joining the bandwagon and allowing their users to easily go live and create videos for their followers, it’s no surprise that so many small businesses are getting involved and using this strategy to their advantage.
You might feel a bit nervous or anxious about the first time you use social media live video but it’s definitely a feature worth investing some time and effort in. There are many different benefits and advantages for your blog or website if you go live on social media, and here are just a few of the reasons you should.
We live in a very fast-paced world today. People are used to instant gratification. They want what they want when they want it. Marketing videos can provide value, relevance and the immediacy that your audience desires.
The first thing that probably comes to mind when you think about marketing videos for businesses is explainer videos or demonstration videos. That’s because video is the easiest technology to use when you want to explain anything to your audience. It’s the next best thing to being there live and in person. But there are numerous types of marketing videos that you can create. So which videos are best and when?
You may be wondering what exactly it means if your videos go viral. Well, you know how viruses spread, right? They pass from person to person and continue on and on for a very long time.
Viral video marketing campaigns work in much the same way. Video is probably the most viral of the various media methods, because people get more excited about videos.
The media site Upworthy is known for its viral videos. The company’s video content just “clicks” with so many people. The result is shares, likes, tweets and re-tweets across social media sites. Even though Upworthy is revered for its ability to make videos explode in popularity, a recent study showed only 0.3% of their posts actually go viral.
If a company that works very hard at creating media that will spread like wildfire across the internet fails to do so 99.7% of the time, how can you possibly make videos go viral for your business?
When you put in the work to create video blogs, you want to be sure they’re seen. Video blogs, sometimes called a vlog, are a great way to increase engagement and speed up brand awareness. Video is shared and engaged with more often than text, which is why you need to include video in your marketing efforts.
Marketing and promoting your video blogs is an important step to making sure that people see the work you’ve done and start recognizing you as the expert you are. Don’t hide your videos by continuously producing without promoting. Any way that you can encourage people to find your video, is a step in the right direction. And it doesn’t have to cost you any money.
Here are 10 tips for marketing your video blogs that don’t cost you any money.
More and more marketers are using online video marketing to boost their website traffic, prospect list and sales conversions. Recent studies show that video sales pages are converting up to 300% more than old style contextual sales letters.
According to Hubspot, in 2015 video accounted for 57% of Internet traffic, which is almost 4 times as much as web browsing and email. Experts predict this number to grow to 69% by 2017 and 79% by 2018.
It’s no secret that the vast majority of successful internet entrepreneurs use internet marketing videos for marketing, sales, and communication. So how can you you use online video marketing to boost your business?