How Well Do You Know Your Blog Audience?

5 Ways To Really Get To Know Your Blog Audience

Your Blog Audience

Is your blog audience ignoring you?

Getting to know your blog audience can be very helpful when it comes to increasing traffic, getting people to return to your blog and buy your products or services. With so many bloggers and blogs on the internet, it’s a competitive market and it can be a challenge trying to build a successful blog.

People buy from people they know, like and trust. When you know what your blog audience are looking for you can develop a relationship with them so they come to know like and trust you.

Getting To Know Your Blog Audience

If you give your blog readers something special and which is different from the regular blogs out there, they will keep returning and will remain interested. There are certain things you can do in order to promote a better relationship with your blog audience and get to know them better.

1. Run Surveys

If people have something to say or an opinion to share, they won’t always be very open about it. Giving your readers the chance to tell you what they think in the form of a short survey can invite some great feedback. This feedback will help you to give them more of what they’re looking for.

Software like SurveyMonkey.com allows you to conduct web, email and mobile based surveys so that they can be taken by anyone, from anywhere, using any device. Surveys are good to use on your blog audience as well as to help find your audience with groups that have people within the demographics that you want to reach (for example, Facebook groups).

The more information you can gather from your blog audience, the better. You need to make it easy for them to tell you what they think about your blog, products and services. By offering them easy to fill out surveys that are short and to the point you can gather a lot of useful information. A really interesting thing to do is to ask your readers to tell you what is their favorite element about your blog. You may learn new ways of growing your blog audience that you had not considered.

FREE Checklist: How To Run A Challenge
 
2. Engage On Social Media

There are thousands of people using Facebook, Twitter, YouTube, Instagram and other social media websites, so if you’re trying to engage more with the people who are visiting your blog, there are few better ways than getting on social media. Not only can you search for your blog name on Twitter and find out who is talking about it, but you can set up review sections, message buttons and other features in order to get more people involved.

3. Invite Readers To Answer Questions

Your blog audience are most likely used to the one-way communication that other online entrepreneurs people provide to them. They get emails, they sit and watch a presentation, they listen to podcasts and they read blog posts. But they aren’t used to real engagement. You need to start small to get a better understanding your blog audience.

Rather than having a comments section which invites your readers to leave comments when they want to, ask a question at the end of each blog post to prompt them to say something. Asking an open-ended question is a great way to get more comments.

4. Hold Competitions and Challenges

Depending on the type of blog you are running, you can get people involved by a holding a competition or challenge. Challenges work well on a blog. They allow you not only to create something useful and beneficial for your audience on a particular topic, but they create more engagement.

Most challenges provide a solution over the course of the challenge to a problem. And this is the very heart for having a blog. So, you’re not doing a one-post solution, but a very in-depth one that can span anywhere from a week to a month. Running something that long and on a daily basis creates, as you could imagine, a flood of comments and questions.  And this all provides more information about your blog audience.

5. Make Your Blog Personal

If people feel like they’re reading, watching or listening to something from a real live person, they’ll be more likely to get involved and contact you more. Don’t be afraid to write in the first person. Put your name on the bottom of blog posts and also create yourself a profile letting people know your likes, dislikes and what you do for hobbies.

Writing in the first person doesn’t make you sound unprofessional, and when you’re running a blog, it’s a much better idea to be personal than to be formal and serious. Let your readers know about your personal experiences, both good and bad. Try and make some jokes along the way too so that you seem real and relatable.

Many online entrepreneurs don’t like to talk about the times they failed in the industry. They think it might cause them to lose credibility or make it seem like they don’t know what they’re doing. However, talking about your own faults, mistakes and bad experiences will give confidence to your readers and will make them see you as an equal to them who had to start somewhere too.

Free Checklist: Running A Challenge For Your Blog Audience

Next to personally replying to comments and questions, the next best way to increase engagement with your blog audience is to run a challenge. Online challenges are a great way to learn more about your blog audience demographics, engage with your readers and grow readership. Plus people love them! To help you get a challenge started for your blog audience, download my free checklist, Running A Challenge, and get more people interacting with your blog to help drive sales and profits for your business.

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