Is Blogging For Your Business Still Relevant?
Marketing strategies are ever-changing. Some lose their effectiveness, others evolve into more complex ideas and new strategies come and go. With this ever-changing landscape of new marketing techniques, is blogging for your business still worth doing?
Well, it depends.
The question shouldn’t be if blogging is still relevant in general, but whether or not it’s still relevant to your business. Why? There are always new up and coming trends in blogging every other day and if you don’t keep up, you’ll be outdated.
Why Bother Blogging For Your Business?
We are all exposed to thousands of marketing messages each and every day. The modern internet-connected person can expect exposure to over 350 ads or marketing efforts on a daily basis. Additionally, there are over 15 billion blog pages read each and every month and around 40 million new posts show up every 30 days, resulting in over 50 million comments.
So Why Do Companies Blog?
Imagine you have been trying to lose that last 10 pounds. You have watched your diet, exercised, you get plenty of rest and drink lots of water, and you have been rewarded with the weight loss you are looking for. However, you still have a nagging 10 pounds of fat that simply won’t go away.
Now imagine you come across a post which has done something that no other web content has ever done before. It shows you how to solve the one problem that has been nagging you… losing that stubborn, last 10 pounds of fat. How do you feel about the person that wrote that content? You are probably going to read everything they write until the end of time, aren’t you? Those are the rewards of solving a huge problem by providing an ultimate solution.
Blogs are a great way of engaging with your audience and giving information that will be valuable to them. It’s also a really great way to rank your website on search engines. If you’re running a small business it’s an inexpensive way to market and build your website and develop the credibility you need so that you can compete with companies that have been in business longer and are larger.FREE Checklist: 21 Days To A Better Blog
Business Benefits of a Blog
Over 65 % of business to business marketers attract new clients and potential clients through blogging in comparison to those who do not use blogging as a marketing strategy. Marketers not only aim to inform and engage, but they want to get leads through their blogs. Blog posts are a powerful tool when it comes to marketing.
Get Your Business Seen By The Search Engines
Through the use of search engine optimization (SEO), blogging will help your business to rank high in search engine rankings. SEO and the right keywords will help your business be more visible on the internet. But you have to use keywords that are relevant and that your target audience will probably use to find you. Plus, your content has to be engaging enough to keep the audience on your page.
People buy from businesses that they know, like and trust. Over 80% of people using the internet consider information on blog posts reliable. This is another of the advantages of using blogs in your business. A lot of people surf the internet in search of information. Even if some posts are repetitive and give almost similar information, they still give the reader a variety of options to choose from and assure them about the question that they need to be answered.
How Long Should A Blog Post Be?
In every case, no matter what niche you are in or what you are writing about, the fable of Goldilocks and the 3 Bears provides the answer to the age-old question about the ideal number of words in a business blog post. You’re probably familiar with the children’s story in question. One day a little girl, Goldilocks, came across the house of the 3 Bears. She knocks, no one answers, so she lets herself in. From porridge to chair to bed, she keeps experimenting until she finds the experience that is “just right”. The Bears come home and frighten her, she runs away, and everyone lives happily ever after.
Your post length should be just right. It should not be one word longer than is necessary. However, it should not be one word shorter than it needs to be either. This means that before you hit the publish button, you should edit, edit, edit … and then edit some more. Take out any and all fluff. Remove some adjectives and almost all adverbs. Every word, sentence and paragraph should be there for a reason
Get to the point, while also providing some real value. Solve a big problem. Read your competitor’s posts. Make yours better, more valuable, in-depth and actionable.
Free Checklist: Blogging Tips For Beginners
When it comes right down to it, what you want from your blog post is to be memorable. You want it to help people on such a level that your readers simply can’t help but take the action you recommend. They are so blown away by the problems you solve in their life, or the value you give them, they share it on every social platform, and the one blog post you took so much time and care to create becomes a revenue stream and email list builder that rivals anything you have done in your business
Using blogs for business is essentially a relationship-building tool. Your target market could find your blog through search engines or links, read it, and decide to see what your business has to offer. It could give them the push they need to become paying customers. When you know how to write great blog content it becomes a valuable asset to your business.
For more tips on effective blogging for your business, download my free checklist,
21 Days To A Better Blog