How To Use Pinterest To Build And Develop Your Brand

Why You Need To Know How To Use Pinterest

Remember the old days? When you would had to print thousand flyers and push them through people’s doors in order to advertise what your business has to offer?

Now it seems as though everything has gone digital. No longer do you have to walk around the mall parking lot pinning flyers onto people’s windshields. Today you can just pin it on Pinterest for the entire world to see.

Pinterest has become a major player in the social media world. In fact, Pinterest is the #2 referrer of traffic to websites on the entire internet, not just compared to its social media counterparts.

Do you know how to use Pinterest for your business?

How To Use Pinterest To Build And Develop Your Brand

How To Use Pinterest

Pinterest is one of the fastest growing social media sites.

Pinterest is an incredibly large search engine, as well as a social media hangout. With over 150 million active monthly users and growing rapidly, the visual content based Pinterest provides entrepreneurs, bloggers and businesses large and small with a global reach.

People use it to find information online. And it isn’t just for individuals, it’s also for businesses. Pinterest provides companies with a very innovative way to not only make their online presence stronger, but also, to build their brand, drive potentially massive amounts of traffic and consequently increase earnings.

  • Pinterest currently has over 150 milion active monthly users
  • 87% of Pinners have purchased a product because of Pinterest
  • Over 5% of all referral traffic to websites comes from Pinterest
  • Two-thirds of pins represent brands and products
  • Pinterest offers a 20% referral rate to ecommerce websites

FREE Checklist: Pinterest Marketing (Drive Traffic To Your Website)
What Is Pinterest For Business?

The site works as a virtual bulletin board. You “pin” images to “boards” that you create. Each board focuses on one particular topic or theme of your choosing. For example, you may choose to create a board you title “Mountain Bikes For Kids”. You would then go about pinning pictures, images, graphics and videos relating to different mountain bikes.

Opening a business account on Pinterest as opposed to a personal account provides several advantages. Pinterest provides analytics to the business owner, buy buttons on pins, and other helpful business tools. Make sure that you design a branded business profile on Pinterest to further develop brand awareness. They allow you to upload a profile picture, which can be a logo.

Creating Your Images

Since Pinterest is all about visual content, you need images guaranteed to engage your audience and drive interaction to maximize your exposure. There are plenty of free online tools that make image creation quick and easy, even if you’re not the most technologically capable person.

Nearly 80% of all Pinterest usage takes place on mobile devices. If you have a smart phone, you understand that viewing Pinterest on your phone means images that are tall and slim look the best. That’s why you want to create images that are tall and vertical.

Pinterest automatically scales all images you upload to a specific width. However, the height is up to you. When you increase the height of your images on Pinterest, you simultaneously increase the virtual real estate that you have to deliver your message. This means a taller image has a better chance of getting your point across, with visuals and text, rather than a shorter image.

Your Target Audience 

Create boards relevant to your niche and target audience. This provides an organized layout to showcase your images.The key to really knowing how to use Pinterest is to post images that inspire and motivate.

For instance, if you run a personal training business one of the best things you can do is post images of your client’s results. This will inspire people to want to get out and lose weight too. It will also make them look at you as an expert and therefore build your brand. Sticking with the personal training model, you could set up related boards such as “Delicious Snack Time Meals” or “10 Minute Workouts” etc.

Whenever you post an image be sure to include keywords in the description, as this is how people will find your content. Have fun with your descriptions. Make them fun for people to read. When you have a great image with a fun or interesting description people will want to share it. To really get all of the benefits associated with Pinterest you will need to learn how to keep things simple. That’s really what it’s all about.

Building Your Brand

Exposure is the purpose of Pinterest for business. The more exposure you get, the bigger your brand will become and the more profits you will generate. So be creative. Use collaboration boards to allow others to post content and ideas as well. This will foster a community that can have a huge impact on your overall brand. It can also keep people coming back, which is a vital part of online success for any business.

You can use your other social media sites, like Facebook and Twitter, to promote your Pinterest page. The more exposure your images get the bigger your brand will become.

Another simple thing you can do to bring more attention to your Pinterest profile is to follow the most popular figures on the site. If you follow a big hitter and you re-pin some of their images there is a chance they may follow you back and re-pin some of your material too. If this happens, you can really increase your online presence fairly quickly.

Focus On People

Keep in mind that like other social platforms, such as, Twitter and Facebook, a presence on Pinterest involves connecting with real people. Sometimes marketers focus too much on their own needs and don’t pay attention to the platform’s members who are the bread and butter of social media campaigns.

It’s called social media for a reason. It’s a setting where conversations get started and flourish. So instead of spamming, connect! Connect with real people and make yourself a valuable asset, and you will engage more traffic than you can handle.

Free Checklist: How To Use Pinterest For Marketing

Pinterest is one of the fastest growing sites in the world of social media platforms. Make the most of it as a place to engage your customers and prospects. At the same time, it presents a new opportunity to earn income online from a completely different source. To learn more on how to use Pinterest for marketing your business, download my Free Pinterest Checklist.

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