How To Increase Your Lead Generation
Your leads and prospects are the people who are interested in your products or services. They have seen your website or social media messages and want to know more about your products and services. They are qualified leads. As a business owner, these are the people you want to talk to. However, it can be challenging to increase your lead generation.
Marketers have to come up with effective ways to attract prospects online, turn them to leads, and convert them into buyers. But there are many obstacles to these strategies, such as increased competition, customer reviews on social media and the evolution of customer behaviors when interacting with ads.
Here are 5 tactics to help you increase your lead generation to so that you can market to them and build your business and your bottom line.
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5 Lead Generation Methods and Strategies
1. Use Strategically Placed CTAs
The best way to leverage CTAs (Call To Action) to increase your lead generation is to keep them above the fold and directly in front of the customers, across all screen sizes, and focus on one CTA per page. Placing your call to action above the fold (ie, in the top half of the page) and in plain sight will generate higher conversion rates because all your visitors will see the offer. If a visitor is required to scroll down the page before they see the offer, your lead generation process will be comparatively low.
Don’t hide your CTAs at the end of long-form content because this will reduce the number of people who see the offer. Make sure customers won’t miss your offer even if they’re viewing on a desktop monitor or the small mobile screen.
2. Be Responsive On Social Media
Today, social media is the new customer service go-to medium when queries come up. Customers expect businesses to provide customer service through social media and they want fast answers to their questions.
Actively monitor your social media and reply to all questions. This will help you build strong relationships from the onset, which in turn will make customers trust you. This will lead to more prospects converting to leads because they’re comfortable requesting more information on products or services you offer.
3. Create Landing Pages that Attract Social Shares
Many marketers underestimate the power of sharing in their lead generation tactics. Most social shares focus on blog content, but you can leverage this power to drive more traffic to your landing page and generate more leads.
For instance, SoundCloud is a popular music service that helps consumers discover, stream, and share music from all over the world. SoundCloud’s impact in the music industry is because of its users and social sharing, which has led to over 75 million registered users and over 175 million unique monthly visitors.
Be creative and leverage the same power of social sharing to drive more traffic to your offers. Offer compelling rewards and watch your landing pages get increased traffic and leads.
4. Highlight Social Proof
Showcasing social proof next to your CTAs will help generate more consumer trust, thus boosting your conversion rates. These third-party opinions help improve conversions because customers turn to one another to get approval opinions.
Placing reviews, testimonials and even awards and recognition near your CTAs will encourage visitors to move forward, converting them into leads for your brand.
5. Publish Video Content
Video content is one of the most effective forms of content. Customers love it because they can consume it on the go and it requires little effort. And marketers love it because they can publish it with little cost and promote it across several channels.
Create videos that explain and entertain too, and focus on a unique angle to get results. Share different video angles and content concepts on social media to see what your audience responds well to.
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