How To Start Writing Blog Posts That Your Audience Want
Content is an essential part of online marketing. If you have nothing worth reading or sharing, you’ll never be able to build an audience, earn traffic or leverage the power of your social media platforms.
The best place to create content to share is your blog. But it’s not as easy as writing a few hundred words, hitting publish and waiting for traffic and shares to roll in. When you first start a blog, not every blog post you write will interest your readers.
Don’t worry, though. Here’s how to start writing blog posts that your audience can’t resist reading and sharing.
Nail Your Content Types and Topics
One of the easiest ways to start writing blog posts that your readers want to dive into is by optimizing the type and topic of the content you’re writing. If you aren’t sure what will resonate with your target audience, then browse social media to see the headlines and content formats performing well. And then incorporate some of those tactics in your content strategy.
Also, you can use social tracking tools to get blog content ideas from sites such as Right Relevance or BuzzSumo to find hot content topics. You can also use social media influencers. While building a relationship with influencers may not be easy, it’s a useful tool for adding credibility to your blog post and improving readership.
FREE Checklist: 21 Days To A Better Blog
Ask Your Readers
You can’t always know what content type will get the biggest reaction. How do you know what your followers want to read about on your blog? Ask specific questions to find out what people are looking for. It’s easy to set up a survey on your website using free using a tool like SurveyMonkey.
Social media isn’t ideal for lengthy surveys, but it’s a good place to get feedback on simple questions. For instance, you can to create a simple poll on Facebook using the Polls for Pages app. Respond to both positive and negative feedback and you’ll discover the topics that matter to your prospects and readers.
Determine the Purpose of Each Blog Post
The key to what makes a good blog post is to have a plan for its purpose. Do you want to start a conversation? Are you giving new product information? Should you include a call to action?
By focusing on a specific goal of each piece, you’re more likely to deliver valuable content to your audience. Create content that’s valuable to your audience and they’ll dive deep into your content. They’ll even share your content, and this will ultimately attract more attention to your blog.
Create SEO-Friendly Content
If you want to optimize your blog posts to get more readers, you need to be flexible and committed to delivering relevant and valuable content to your readers. Besides catering to your audience, you need to provide the search engines with the right data so that readers can find your content.
Before publishing any blog post think about keywords related to the post’s topic. Always incorporate those phrases into the headline, the opening paragraph, and near the end of the blog post.
If you’re a small business use more specific search terms to reduce competition on search engine results pages. Also, adding your location into blog posts is an effective way of boosting your ranking for certain search terms.
Free Checklist: 21 Tips For Writing Blog Posts That Boost Your Business
When you understand who your audience is and what your goal is with the content you’re publishing, it will be a lot easier to come up with ideas that are original, thought-provoking, fresh and effective in meeting the enjoyment and needs of your audience.
Writing blog posts that your audience want to read has a lot to do with the perception your audience has of the content, as well as the quality of the information you’re providing. If you want to be known as the authority on your topic within your niche, publishing high-value blogs on a regular and consistent basis will get you there. To learn more on how to write good blogs, download my free checklist, 21 Days To A Better Blog and start marketing your blog to achieve the results you deserve.