Why A Branding Strategy Is Important If you want to scale your business this year, you need to stretch beyond your comfort zone. Imitating others will make it difficult to stand out in the market and achieve sustainable growth. So it’s time to be creative and innovative. When developing a brand strategy, it’s easy to …
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What Does Disruptive Marketing Mean? Over the years there have been several terms that describe innovation that disrupts the status quo. For example, “Killer Apps” and “Disruptive Innovation” both describe what happens when something new comes along and disturbs what people are accustomed to. A few classic examples are typewriters, VHS tapes, Floppy Disks and …
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Running your own business is rewarding and challenging. When you start, there’s so much to do, you’re full of enthusiasm and every day seems like a new adventure. Sadly, for many, if they don’t get the (financial) results they’re hoping for, their dream business can turn into a nightmare. Fortunately, there are a number of …
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How To Build Successful Habits Most people think of habits as a bad thing. However, habits can be good too. Just as you can develop a habit of doing something unhealthy, you can also build successful habits. Habits are one of the most powerful influences in a person’s life and are sometimes called ‘second nature’. …
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What Is Contextual Marketing? During the Superbowl blackout in 2013, Oreo Cookies tweeted out a picture and a statement that said, “You can still dunk in the dark.” This is a classic example of real time contextual marketing. It was unexpected, not planned, but it was effective and went viral. Contextual marketing focuses entirely on …
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What Is The Use Of A Linkedin Company Page? LinkedIn has over 600 million users who take their businesses and careers seriously. As a social media network, it offers personal and company pages. A LinkedIn company page directly introduces your business to the world. It allows you to develop the perception that your business is …
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Email marketing continues to be a reliable and cost-effective way for a business to promote, sell and generate sales leads online and offline. Successful marketers still run email marketing campaigns for a host of reasons. In fact, you can use email marketing to foster and grow your customer relationships as well as maintain a high …
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Add Value To Your Customers To Boost Sales There are many ways to boost your sales and grow your business, no matter your budget size. However, when you’re working with a tight budget can be daunting trying to add value to your customers and increase your sales while keeping advertising and marketing under control. It’s …
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Retargeting Marketing Explained In Simple Terms In a nutshell, retargeting marketing, sometimes called remarketing, is a strategy that targets an audience who already knows your business because they have in some way already engaged with it. For example, if your audience visits your website, you can deliver ads such as banner ads and social media …
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How To Do Local Business Marketing Local business marketing can work for any type of organization whether you really are only local to the place you want to market to or whether you’re a global business. Often, globally or nationally minded enterprises don’t think about the fact that local marketing can still work for them, …
