Running a successful business means having customers who are willing to pay for your product or service. But how are you going to find those consumers? Who are your best leads? And how do you move them down the funnel and eventually convert them into customers? That’s why before creating marketing campaigns and optimizing your …
A Step-by-Step Guide to Creating Your Lead Generation Funnel Read More »
When you’re running a business and trying to manage your overheads, it’s hard to find the money for marketing. But marketing your business is something that you can’t skip. If your potential customers don’t know that you exist, you’ll never be able to sell your products or services to them. You don’t have to start …
8 Low Budget Marketing Tactics To Get More Leads And Customers Read More »
LinkedIn is a social media network and all social media sites are social in nature. People go to these sites to socialize and meet others with similar interests, and not to have you try and sell them on your products and services. Having said that, the business professionals you will meet on LinkedIn are definitely …
How To Start Controlling Your Business Do you set aside time regularly to plan what you want to do in your business? Or do you fly by the seat of your pants waiting to see what the next day, week, month or year will throw at you? Business planning is ‘the secret’ on how …
Are You Controlling Your Business Or Is Your Business Controlling You? Read More »
Creating Website Content That Offers Value For Your Customers People now spend more time online watching videos than they do reading text-based web content. Accordingly, the written content on your website needs to hold your audience’s attention and offer high value for your customers. It needs to get to the point as quickly as possible …
Does Your Content Really Provide Any Value For Your Customers? Read More »
No matter whether your product is digital or physical, you must promote it if you want to make sales. There is no “build it and they will come” scenario that works in the real world of business. A lot of business owners think that marketing and advertising is an expense. They see it in the …
10 Unique Ways To Promote Your Products And Services Read More »
Create An Online Contest Hosting a contest is a very effective marketing strategy that has been around long before the internet. It’s been around a long time because it works. It helps bring in buyers, causes a buzz and spreads brand awareness. It’s no different when you create an online contest. They’re a great way …
How To Create An Online Contest to Promote Your Products Read More »
The Difference Between Copy and Content and How to Integrate the Two One of the most confusing terms in marketing your products or services is the difference between copy and content, and how your business can integrate the two for the best results. This is an important distinction because you want to use the right …
What Is The Difference Between Copy and Content? Read More »
It’s Not As Difficult As You Think To Produce a Professional Podcast Creating useful content for your audience is your number one job when it comes to creating your content marketing strategy. A simple way to create more content is to start a podcast. A podcast allows you to connect with your audience differently …
How Do Facebook Sponsored Posts Work? As the organic Facebook reach continues to decline for businesses, it means that if you want your audience to see your messages, you have to pay to boost the visibility of your content. One of the easiest ways to do this is with Facebook sponsored posts. These posts, also …
10 Tips For Creating Facebook Sponsored Posts That Get Results Read More »
