The question isn’t whether you should leverage video in your content marketing strategy. It’s how long your videos should be to get the most out of them. Because today, more than ever, consumers are skipping ads and their attention spans are increasingly declining.
Video accounts for at least 80% of worldwide internet traffic.
Developing a video marketing strategy is an important part of content marketing today. Video is just as important as using text-based content and beautiful imagery – maybe even more important.
Video is much more likely to get shared, to be engaged with and to go viral than a blog post. Over 80% of businesses use video as a marketing tool and over 70% of customers would rather learn about a product or service by way of video (HubSpot).
Let’s look at the 8 things you need to know before you create your video marketing strategy.
Video can provide value, relevance, and the immediacy that your audience desires.
Some things are simply true whether you like it or not. One of those things is that consumers love video. They are more likely to watch it, engage with it and share it than they are text-based content. Overall people prefer video. More shares are generated by social videos than text and images combined.
Of course, you need to study your own audience to determine what they prefer and if you should create video content for them. Having said that, it’s likely that you’ll need more video content creation, not less.