The question isn’t whether you should leverage video in your content marketing strategy. It’s how long your videos should be to get the most out of them. Because today, more than ever, consumers are skipping ads and their attention spans are increasingly declining.
It’s only natural that you’ll feel a little anxious about going live on social media.
You’re certainly not alone if you’re considering doing a live video stream but have worries and anxieties about it. Many online business owners wouldn’t even consider ‘going live online’.
But when you take into account that on something like the Facebook Live platform, live videos receive 1,000% more comments than recorded videos, doing a social media live feed will put you one step ahead of your competitors.
The “right now” aspect of a live video stream creates a sense of urgency and scarcity in the minds of your prospects. They feel that if they don’t tune in when you’re broadcasting live, they’ll miss out on something.
Here are some of the things you can do to make the process easier and to become excited about doing a broadcast live rather than scared and nervous!
5 Reasons Your Business Should Go Live On Social Media
Have you noticed that lots of people have started to go live on social media these days? With many live streaming social media apps joining the bandwagon and allowing their users to easily go live and create videos for their followers, it’s no surprise that so many small businesses are getting involved and using this strategy to their advantage.
You might feel a bit nervous or anxious about the first time you use social media live video but it’s definitely a feature worth investing some time and effort in. There are many different benefits and advantages for your blog or website if you go live on social media, and here are just a few of the reasons you should.
Marketing tactics come and go, and so do their efficiency levels. One approach to building your business that doesn’t appear to be trending down anytime soon is video for business marketing. By the year 2019, it’s estimated that video will account for at least 80% of worldwide Internet traffic.
But there’s more to video than watching funny cats. Creating good video content that your audience genuinely want to watch requires understanding who your target audience is and knowing what your goals are. Let’s look at how you can create a solid video content marketing strategy.