What’s The Difference Between Webinars And Podcasts?
Webinars and podcasts are smart online business tools.
Webinars and podcasts have become key marketing tools for the online entrepreneur. Webinars are one of the most cost-effective ways to sell high-end information products and online courses. Podcasts are exploding in popularity due to the fact that they are free, accessible 24/7 from anywhere in the world, and there is nothing more than a time investment involved for the producer.
There are plenty of pros and cons of webinars and podcasts for the online entrepreneur or small business person to grow their business. Let’s take a look at just a few of the ups and downs of podcasts and webinars as marketing media.
Does your website generate leads and sales for you?
When you look back 10 years ago, if you wanted to implement some new ideas for your online business you would need a reasonably high level of computer programming skills or you’d have to outsource it to a knowledgeable internet freelancer.
But today, websites can be created and put online in under an hour without the need for any technical know-how. When those websites are live they can work for you 24/7, generating leads and sales for your online business.
If your website needs a boost, here are 7 smart ideas for your online business that you can do yourself, even if you have very little tech knowledge.
Webinars have high CTRs and sales conversion rates.
So what are webinars? A webinar is nothing more than a live web-based video or audio conference that connects you as the host of the webinar to your audience. Webinars should be an important part of your online marketing mix. They have the ability to bring in new potential leads from all over the world, as well as help you engage with your audience in a new, more personal way.
But if you’ve never run a webinar before it can be very daunting. I mean, where do you even start?
You don’t have to break the bank to market your business
It is possible to market your online business inexpensively. In fact, you can practically market your business for free if you know what to do. That’s why online marketing is so completely awesome and fun.
The barriers to entry are low, and even the learning curve is small. So before you know it, you’ll bring your business to profit with free or low cost marketing.
Here are 9 ways to market your online business without it costing you a fortune.
A webinar for your business is nothing more than a live web-based video or audio conference that connects the host of the webinar to an audience. Maybe you’ve even listened in on a few?
The first time the webinar is given, it is live. Many times these webinars are recorded, so the host can get information out to people who happen to miss the webinar. All webinars have audio, and some have the host videotaping himself or herself to better connect with the audience as a real person.
Running a webinar for your business doesn’t have to cost the earth. In fact it’s possible to run free online business webinars to build your brand, improve your profits and bolster your bottom line without spending a penny. Let’s take a look at 7 benefits of the webinar business model.
People still buy e-books from people they trust & respect.
If you want to create an ebook, your content will probably contain information and knowledge that you have obtained and gathered over a period of time. But there are millions of e-books for sale online and the information found in them is usually available for free on the internet.
There are many people from all walks of life who have built a successful internet business and they’ve become and online marketing expert without even realizing it! They didn’t build their business – it’s their customers who build the business.
There’s no formal qualifications required to achieve success online. But you do have to be aware of how your chosen niche or marketplace operates. Who are your customers? How can you help them? What value do you offer? How do they know that your business exists? Here are 6 ways that you can spot a successful online marketer that you can copy for your internet business.
New customers are out there but how will you find them?
For any internet business to grow, it has to find new customers online. There’s a big potential marketplace on the internet, but it’s also competitive. There are probably hundreds, if not thousands, of other websites selling products and services that are similar to yours.
It’s not only about knowing how to get customers to your website, but getting them stay on your website and then getting them to want to find out more about your business and your products or services.
You have to show your prospective customers that you are a genuine person who understands their wants and desires and can help them get those wants and desires. Here are 7 ways on how to find new customers and increase sales.
Internet Marketing Basics That Apply To Every Business
Knowing some internet marketing basics is essential for any online business owner, regardless of your niche or industry. Internet marketing is the process of promoting your business on the internet. When you know how to do internet marketing you can reach a huge number of potential customers from all over the world.
Marketing an online business can be a daunting. You’re often faced with a whole range of different strategies. It’s not uncommon for new online entrepreneurs to become overwhelmed trying to juggle things like SEO, content marketing, black hat, white hat, CPC, PPC, keywords, backlinks, and many more. To help make your journey into internet marketing as smooth and as successful as possible, here are 10 internet marketing basics to get you started. Continue reading →
Setting up a membership website is straightforward, easy to run and can provide a dependable and recurring income for your online business. A membership website means that the public are blocked from the content. It’s only available to members who pay a fee to access the membership area.
As you progress on your online business journey, one of the ways to stop any income dips and troughs is to start a recurring income plan. Setting up a membership website is a great way to earn regular monthly income. The more you know about your audience, the better you can produce and source your products and the easier it is to write and craft marketing materials that get results.
Why Have A Relationship Strategy With Your Online Customers?
When you start an internet business you don’t really have time to think about building a relationship your online customers. You’re working hard to find the right strategy that will provide the fastest, easiest way to make the most money in the shortest possible time-frame.
But your online customers aren’t robots. And neither are you! You may think that your customers come to your website without emotion to buy something once at the best possible price and then they’ll be gone. It’s all very clear-cut and impersonal.
Yes, you can make money being impersonal and using a wise business model. You can make a little bit here and there. But it’s not enough to sustain you. So in the end you wind up losing more money than you get in return. Here are 8 reasons why building a relationship marketing strategy with your online audience will help your business.
You don’t need to me to tell you that running a successful online business involves more than sitting in front of your computer for a few minutes each day and pushing a few buttons.
Did you know that some people are actually afraid of success? That may sound silly, or even impossible at first. But the fact is that many of us struggle to achieve the things we desire because of subconscious fears. Consciously, you plan and work to succeed but subconsciously you struggle to overcome negative beliefs that success is just not possible.
The positive news is that with the right skills, strategies and mindset you can build a successful online business. Here are 7 practical ideas and tips that you can put to use right away.
Is There A Difference Between Your Niche And Your Target Audience Online?
When you’re running an internet based business you definitely have to know the difference between your niche market and your target audience online. Although they are often used interchangeably, these phrases are not the same.
Your niche and audience are both crucial to building a successful internet business, and are definitely related in some ways. But it’s fruitless to try to target any group of people until you have established the special niche you will be working in. On the other hand, you can’t be successful in any niche market without targeting your marketing to a very specific, laser-focused audience.
Let’s look at the difference between a niche and a target audience online and how a clear focus between the two will help towards your success.
Emotional marketing basically means that you use various words, colours and images to evoke certain emotions in your audience. There’s an entire science involved in marketing that studies the effect of the colours, images and words and how they affect a prospective customer.
One of the ways a business builds its brand is to tug at the emotions of their audience. A business that has an emotional marketing strategy to communicate with its customers can build long-lasting, and mutually beneficial relationships that last for years.
Some years ago, you didn’t really need to worry too much about your online business brand. It seemed that all that you needed to do to get your website ranked highly in the search engines was to find the right keywords, put them into your domain name, and get hundreds of backlinks to your website.
Then Google changed its algorithms and everything changed. Websites with keyword-stuffed, poor quality content and who were buying links via link networks were no longer at the top of the rankings. For these guys, the whole thing stunk. Their website rankings and traffic fell through the floor.
But the savvy online marketers realized that they had to start building stronger brands if they were to see results and keep high up in the search rankings. Let’s look at how you can build your online business brand so that it doesn’t smell fishy to your customers and the search engines.
Did you know that zebras can teach you a lot about finding your target market? Zebras instinctively know that when they hang out in groups, interestingly called dazzles, their stripes blend together. This makes it hard to pick them apart as individuals by prey animals like lions. The black and white stripes of their bodies come together to create a confusing target that appears as one large individual to a lion.
However, when a lion focuses on just one individual zebra, it’s much easier for him to catch his target. Small fish use the same strategy too. Smaller saltwater fish are often brightly colored, in eye-catching patterns and designs. Small freshwater fish have iridescent, shimmering scales which create confusing patterns of light when they dart about, traveling in schools.
In both cases, the prey animal understands that hanging out in a large group makes it harder for predators to single them out. You can use these target market examples from the animal kingdom to identify your prospective customers.
There are many different reasons why online business marketing is important. Marketing is essential for every business. It’s the process of bringing people to your business and converting them into customers. Without marketing, you’ll have no business because nobody will know that you exist.
Online business marketing makes it possible to target prospects from all over the world on a much larger scale than could ever be achieved through conventional ‘offline’ methods of marketing. It provides an instantaneous mode of conveying marketing messages, cost effectiveness and a high ROI (return on investment).
Below are 6 elements that I use for my online business marketing. And the great thing is, they’re all free!
What Is Your Website Bounce Rate And Why Does It Matter?
Do you really need to worry about your website bounce rate? You’ve built a great site, added great content, done all the necessary search engine optimization and now you are getting organic search traffic coming at a steady pace. You can now sit back and pat yourself on the back because your work is done, right?
When you start to build your own online business it can seem a little overwhelming. But just like any new project, if you have the right ingredients in your business mix, your journey to success will be that much quicker.
To get your business online, it’s not essential to have every ingredients listed below fully in place. However, if you take time to study the top internet businesses that are profitable, you’ll see that they do have an element of each in some way or another.
So, as you start to build your own online business, keep a note of these 5 things that matter.
6 Online Marketing Techniques That Will Never Go Out Of Fashion
Trends come and go on the internet all the time but when you’re running an online business you do need to depend on some online marketing techniques that will stand the test of time.
Yes, new strategies often sound great but they are often untested or have a short lifespan. The 6 online marketing techniques listed below are trendy because they work.
They worked yesterday and they’ll work tomorrow. The only way that they will stop working is if people stop using the internet. And how likely is that? The number of new internet users rises by the second.
The internet can be an impersonal business environment but when a business creates a solid customer relationship online they set themselves up for loyalty that can last for years. Even better than that, a real connection means that your customers will turn into raving fans who happily share your website and product recommendations with others!
If you have your own online business or you’re in the processes of building one, there are a number of specific ways available to you to build a customer relationship online. This, in turn, leads to increased sales and a thriving community built around you and your brand.
What Is Online Marketing And How Can It Benefit Your Business?
If you get asked “What is Online Marketing?” is there really an easy way to answer it? If you look at marketing in general, it’s the process of creating exchange between a business and its potential customers.
It’s about focusing on your target customer and meeting the needs of that customer. It includes a number of disciplines such as advertising, sales, public relations, pricing, packaging, and distribution of products. It’s the art of finding the right people to buy your product or service with the help of proper planning, research and intuition.
Online marketing is basically marketing your product or service through the internet. There are many options available to use online marketing. So, when we’re looking at answering the ‘What Is Online Marketing?’ question, the challenge lies in deciding what type of strategies to choose in order to get the best results.
What Do You Remember From Internet Marketing School?
Let’s say we went to an internet marketing school, what’s the first thing that we would be taught? Would it be that internet marketing is basically the process of promoting a business on the internet, which allows you to market to a huge number of internet users from all over the world?
Or perhaps it would be one of the internet marketing strategies like email marketing, social media marketing, video marketing, display advertising, affiliate marketing or search engine marketing?
These are solid strategies that all internet marketing training should cover. However, the most important lesson to learn at an internet marketing school is that internet marketing is not about you. It’s about your customer. Your internet marketing strategies will not work unless you know what your customers want and need most. What are their pain points, that is, their most important problems that they need to solve?
5 People That Will (And Won’t) Have A Successful Internet Marketing Business
A successful internet marketing business has to be built on a solid foundation. And that foundation is you. In some circles internet marketing has got a bit of bad name. It’s seen as seedy way to ‘get rich quick’ by selling rubbish that does not benefit anyone except the person selling it.
And in other circles it is recognized as a legitimate online business model that connects people with the products or services that they desire. So are you one of the people that has the foundation to build a successful internet marketing business or are you one of the people that will struggle?
In order to attract more customers online you need to understand your audience. What are their emotional needs? What emotions trigger action for them? You can learn this by surveying your audience, building a relationship with them, getting to know them more, and asking for feedback as you offer new products and services to them.
Every online business is interested in attracting new clients. All your text, images, audio and visuals (in the form of video) have a role to play. When it comes to creating marketing messages, especially those that trigger emotions, it helps to understand the reasons why people spend money in the first place. If you can understand why your audience opens their wallet to buy, you can trigger them to take the action you want.