Lead generation essential for every business that exists. Whether you’re a home-based business or a large corporation, you need to generate more leads, nurture those leads, and get to know them so that you can make more effective offers to them.
Lead generation is more manageable today compared to just twenty years ago due to all the automation technology that exists. Back then, if you wanted to build a sales funnel with a landing page, collect email addresses, and communicate with them, it cost you a lot more. But now, the technology can be found everywhere, and you can find something in your budget to make it all work for your type of business.
FREE Checklist: Create An Effective Sales Funnel
10 Ideas To Generate More Leads
1. Make More Offers
The more products, services and freebies you offer, the more touchpoints your ideal customer experiences, and the more likely they are to convert to your list or make a purchase.
Creating a customer persona will help you to develop your products, services and freebies. What is your customer’s main problem or pain point? What is their demographic? Who is your ideal customer?
2. Optimize Your Website
Use all the tools of the trade to optimize your site so that it can be found by search engines, and provide a good user experience. Your website needs to work when your visitors come to it, and it needs to work fast and on any device.
3. Host Contests and Giveaways
Hosting a contest or challenge is an effective and fun way to generate more leads. Create a squeeze page where challenge participants can sign up. You funnel all your traffic there and provide a course outline and challenge guidebook, as well as some valuable freebie, in return for someone signing up for the challenge. You integrate this squeeze page with your email autoresponder service so you can keep in touch with your audience throughout the entire process
4. Go Live Randomly and Planned
Today, video is more powerful than almost any other content type. You still need text content but using video is often more effective. You do need to study this fact for yourself as all audiences are different. But for the most part, people are more likely to share a video. You can go live, record it, and then reuse the content you develop on the fly.
5. Engage with Leads Once Collected
The remarkable fact of collecting more leads is that you can engage with your ideal customers once you’ve got them on your list. Send nurturing messages, informative messages, testimonials, and other information, while also inviting them to come to your social media platforms.
6. Pay for and Use the Right Tools
Don’t skimp on the right lead generation tools such as landing page management, customer service relationship management, and more. Set benchmarks so you’ll know at what point you’ll add new technology. The more you use tech to achieve these results, the more you’ll succeed.
7. Be Where Your Audience Is
Whatever you do, you need to ensure your information is in front of your audience. Learning who they are and where they like to get their information is part of the lead generation process. Guest blog, post on social media, write articles for industry publications and speak at your audience’s events.
8. Develop More Interactive Content
Finding ways to engage with your audience will lead to more leads and, ultimately, more sales. Try adding quizzes, polls, and other types of interactive content to help guide your audience.
FREE Checklist: Create An Effective Sales Funnel
9. Analyze and Use the Data You Collect
Use the tools you have available to examine the data that you collect. For example, how high is your conversion rate for your awareness-focused freebie? Once they download it and join your list, how likely are they to make a purchase, and how long does it take on average? All this info is essential for you to know to help guide your marketing choices.
10. Try a New Idea Regularly
Don’t stop researching information about lead generation and marketing to your ideal audience. There are new ideas, tools, and information almost every single day that can help improve your actions.
Free Checklist: How Sales Funnels Generate More Leads
When you create an effective sales funnel it puts your business on autopilot and consistently helps to generate more leads and convert them into paying customers if you structure it the right way. To learn more, download this free Sales Funnel Checklist which outlines the best practices for making your sales funnel process deliver the intended result with lots of sales and repeat customers.
