Have you ever visited a website and then later started seeing banners for that website following you around all over the web? That’s retargeting, also referred to as remarketing (people use those words interchangeably).
You’ll see retargeting ads examples when you visit a website like Amazon. They place a cookie on your computer, and no matter where you go on the internet, they will identify you. Meaning that they can show you ads related to the web pages you visited when you clicked on Amazon’s website.
To improve your conversion rate, you need to know what works with your audience and what doesn’t. Your potential customers have specific expectations, needs, wants and pain points. So make them an offer they can’t or won’t want to refuse!
Sometimes, it’s fine if people don’t convert the first time. Maybe they don’t have the money to buy your product or maybe they won’t need it until later. But a well-written ad copy with good visuals, intriguing offers, and a compelling call to action will stick in your customers’ minds. And they may come back later and convert.
Let’s look at three types of ads that can improve your conversion rate.
Are you aware whether your social media advertising is working or not? You’ve likely spent a lot of time planning the strategy and setting goals.
But it takes a strong person to admit their marketing isn’t working. Having said that, it’s better to admit that everything isn’t working as it should rather than to keep using ineffective, harmful and outdated strategies. As a business owner, you probably have various social media accounts to boost your brand awareness online. But does having these accounts and gaining a few “likes and shares” here and there get you the results you want?
Here are 5 signs that it’s time to take your social media advertising to the next level.
In a nutshell, retargeting marketing, sometimes called remarketing, is a strategy that targets an audience who already knows your business because they have in some way already engaged with it.
For example, if your audience visits your website, you can deliver ads such as banner ads and social media platform ads about your business on other websites that they visit.
Essentially, display ad retargeting is all about using technology such as pixels and cookies that enable you to deliver ads to your previous website visitors. There are many benefits to using online retargeting advertising to get your messages in front of your audience.
It’s important to understand what Facebook is all about. It works by connecting people, either one-on-one (friends) or through groups. And you can tap into this method of social networking for your business.
When you begin your business ventures on Facebook, it’s a good idea to keep your focus. Your business has a purpose, and you’ll need a good grasp of what that purpose is. This will help you connect with the right groups and prospective customers.
Prospects will lose interest if your content has no focused purpose. Fortunately, there are a number of tools you can use for increasing engagement on Facebook with your target audience. Here are some suggestions.
10 Tips For Using Social Media For eCommerce Websites
Use the social media platforms where you know your audience exists.
The role of social media in eCommerce can’t be ignored. Your audience uses social media. Even people who don’t own computers still own smartphones these days, and due to that, they get on social media. Social media includes platforms like Facebook, Twitter, YouTube, Instagram, and others.
Using social media for eCommerce is an effective way to get the word out about whatever it is that you’re selling. It doesn’t matter whether your website sells digital or physical goods. Selling online has never been easier, and using social media marketing correctly can make it even simpler and more effective.
Build Online Relationships With Facebook Live Video
On the Facebook live video platform, live videos receive 1,000% more comments than recorded videos.
Building stronger online relationships with your prospects and customers is always a good thing. People buy from people that they know, like and trust. And the online business world can be a little impersonal. It’s easy to hide behind a website and never have any direct contact with your customers.
But when you build a relationship with your online customers, you’ll discover that your sales conversions will increase. A simple, and free, tool like Facebook live video is a great way of allowing your audience to learn more about you, trust you quicker and stay more engaged.
When social media first hit the scene way back in the late nineties, you mostly found people chatting about their interests or connecting with people who had the same pastimes. It wasn’t long before entrepreneurs saw the benefits of social media for business and the rest, as they say, is history.
Having a good social media presence can work like word-of-mouth marketing if your followers share your content with their followers. However, to grow your business in social media you need to create a compelling social media status that people enjoy and want to share.
In today’s online connected world, it’s essential to use social media to market your business. Your audience uses social media. Even people who don’t own computers still own smartphones these days, and due to that, they get on social media.
Social media marketing, on platforms like Facebook, Twitter, YouTube, Instagram and others help you improve brand awareness, engage with your customers and increase traffic to your website. Plus, it’s a very cost-effective way to do all of that and more, to help take your business to the next level.
Social media has become fundamental to so many aspects of life, including business. By now, every smart business owner should have a social media marketing strategy. The real secret to success is in being able to monetize your social media following.
After all, you’re in business to make money, not just publish content for free all the time. Here are 10 suggestions as to how to turn your posts into paydays.
Although everything about Facebook isn’t perfect, the truth is that with more than two billion users per month, marketing your business with Facebook advertising still works. Yes, they do make changes to their advertising guidelines without notice which a can be frustrating but if you remain diligent and watch your ad spend and results carefully, you’ll get a good return on your investment.
Marketing your business with Facebook advertising allows you to select a particular target audience, monitor the effectiveness of your ads and modify the ads to adjust to responses. To get maximum results from Facebook advertising, it just takes a few key steps.